It’s simple – good relationships with the media result in a huge audience at your disposal who are ready to hear your voice.
When your brand works with the media to get your message and mission out to the public, you’re using media relations.
As much as media relations is in the background, it is vital when helping your brand to turn up the volume of the megaphone across the media landscape, and Tecmark’s media relations strategy puts your brand on that platform.
By investing time into journalists to provide them with impactful and unique news stories, our PR specialists have strong working relationships with news outlets, to get the most out of your media relations strategy.
Key elements of successful media relations
If media relations was easy, everyone would do it! Building media contacts and having strong connections with media outlets is not a simple process.
At Tecmark, we have curated processes and working relationships with media that bolster any digital PR or content marketing strategies.
But to have successful media relations, it’s not what you know, it’s who you know. Media workers are short on time and can’t deal with anything that isn’t going to make their lives easier. We make sure that whenever a journalist is contacted, it’s beneficial to both.
The first step of this is to research your media landscape. By investing some time into understanding all the different types of news outlets, what they’re covering and by who, we can target highly relevant contacts.
When we do reach out, having a clear and easy to understand press release or content, makes the process much smoother. This might seem simple, but removing obstacles for the news outlets improves the relationship and the likelihood of your brand’s message being published.
We don’t leave out the creativity either. Our years of experience has led us to effectively think outside of the box in your media relations strategy. This creative approach enables us to craft pitches that engage and capture attention, and therefore bring the results you’re after.
How can media relations work for me?
Building relationships with journalists takes time, so let Tecmark take the reigns and do the work for you.
Where else can you find a huge audience that is ready to hear what the authors have to say? By having established media outlets and journalists on your side, you have a doorway into your target audience’s screens.
It doesn’t just stop at the news site either. Media relations can see your brand engaging with a journalist on social media, widening the scope of potential leads, conversions and potential sales.
Media relations also has SEO benefits too, improving your company’s site ranking, as much as your online presence. By building links through coverage, Google recognises your site’s authority and trustworthiness, which is amplified when reputable media outlets link back to you too.
Overall, you’re building your brand’s authority across the media landscape, target audience and online presence. By reinforcing your message consistently through trustworthy news voices, media relations and public viewing work together to place your business in good standing.
Media Relations: Frequently Asked Questions
Media relations in digital PR refers to the process and industry-standard of building and maintaining relationships within the media. Developing a mutually beneficial relationship between a digital PR specialist and media writers and publishers is a key part of digital PR. Media relations can also refer to relationships built outside of traditional news publications. Influencers and bloggers are also key for digital PR specialists, as they have an incredibly dedicated audience who are ready to hear whatever they have to say.
Having strong media relations in digital PR can be the deciding factor in how successful campaigns and strategies are. To be able to elevate the voice of the brand or business that is working with a digital PR specialist, harnessing the power of the media is highly effective. News writers, bloggers and influencers can help to build brand awareness, increasing credibility and authenticity within your target audience.
Maintaining good media relations is necessary if you are to have any success within your digital PR efforts. Without good relationships, you risk losing out on earning coverage that could yield fantastic results. To maintain good media relations, you should ensure that any contact you make with media workers is necessary and beneficial to them. Receiving spammy messages, unhelpful information and time-wasting conversations is a fast track way to losing relationships that you need. Instead, ensure that all contact is mutually beneficial and warranted, and approach people with patience and kindness.
Being able to build media contacts is an essential skill in digital PR. To do so, firstly identify the target audience of the content you’re going to be outreaching and find out what they read. Once you’ve determined the publications you’re aiming for, outline several writers who you believe would benefit from the content you have for them. Once you’re ready to contact them, remember that politeness and respect for their time are necessary at all times. You want to ensure that the contact knows you care about their time and their work. By being polite and offering highly relevant content that is useful to them, you will begin to build a useful relationship for the future.
A media relations specialist is often a member of the digital PR team who is mainly responsible for building and maintaining relationships within all types of media. They are also usually responsible for communicating information for the brand and businesses to earn coverage.