SEO Content & Link Building

GoSimple Tax

GoSimpleTax is an online self-assessment tax software that enables individuals, self-employed, and property owners to submit their tax returns to HMRC without the need for an accountant, or for extra form filling.

They came to Tecmark to see if expert SEO services could give their organic search performance the boost they needed to see serious growth in their paid subscribers.

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The Challenge

Since 2013, GoSimpleTax, the industry-leading self-assessment software, has helped over 33,000 users simplify the tax return season and maximise savings. The website was doing okay when they came to us, but they were not getting the returns they expected from such a great website.

Our challenge was to increase organic traffic to the site and increase the amount of paid subscribers before the tax return deadline in January 2020.

The Solution

Tecmark conducted a technical audit to identify and repair any outstanding technical issues, to lay the groundwork for our SEO efforts.

We completed an in-depth content analysis, and created a strategic SEO and content plan for our target audiences, including expanding the “Who Uses GoSimpleTax” section to add several new landing pages and target long-tail keywords. We also adding dedicated tax form landing pages, to increase traffic and authority in this space.

To build up the domain authority and awareness of the brand, we used link building tactics such as building statistics pages that are full of linkable content, around targeted keywords.

We also created a visual brainteaser and challenged the nation to see how fast they could find the receipt on the messy desk, which received excellent media attention, with press coverage in the Sun, MSN, the Daily Mail, the Times, and even more high domain authority websites.

THE RESULT

Optimising gosimpletax.com

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Link Building

449%

New Paid Subscribers from Organic

SEO

49%

YoY Organic Traffic

Site Speed

20%

Keywords in the top 100

OBSESSED WITH RESULTS SINCE 2008

We build links and generate leads with your customer in mind to help you build your brand and grow your website & business.

Don't just take our word for it...

Great to see such a positive picture during the golden quarter and over Christmas. We really appreciate the job you guys are doing!

Joe Carroll
B&M Stores

The working partnership we have with Tecmark has delivered in a tough market. In the early stages, we made it very clear it was about leads and we wanted a no ‘bull’ approach. The collaborative route has resulted in each party challenging each other but all this combined with open minds has made a massive difference.

Rainbow International

We could not be happier with the relationship we have in place and the service we receive from Tecmark. It’s an absolute pleasure doing business with these guys. Highly recommended.

Andy Mazey
Managing Director, S R Waite Group

We have worked with Tecmark for over 2 years and the advice they have provided in that time has been invaluable.  They increased traffic to the site by 75%, increasing sales and product awareness.

We’d recommend Tecmark to any business looking to improve traffic to their website.

James Cryne
GoSimpleTax

Tecmark have done, and continue to do, a fantastic job in developing my tax barrister website in 2018. The team are so enthusiastic and full of ideas and energy and are cutting edge in all things digital. I recommend them without any hesitation.

Patrick Cannon
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