iGaming SEO

With years of expertise guiding our strategies, Tecmark’s Manchester SEO team understands the value of getting ahead of your competitors and building an organic play acquisition. This expertise is fundamental to enhancing your SEO strategy with effective and strong services that your iGaming business can harness to open up your search visibility and generate results.

By developing digital marketing tools and techniques, Tecmark’s team can support your business whether you’re an online casino or a sports betting service. Tapping into organic search data, our iGaming SEO focuses on having your brand and its message at the forefront of your target player base’s eyes. We keep it straightforward too, with tailor-made solutions and tactics that are designed to get straight to the point and beat the other iGaming websites competing for players’ attention.

iGaming Content Creation

Creating content for iGaming brings its own unique challenges. Having up to date gaming information that can compete with the entertaining and oversaturated market of gaming content isn’t an easy task.

This is an incredibly important part of the process though and is worth the time and effort it takes. High quality, relevant content marketing not only provides your reader with useful information but also tells Google what kind of services you offer, whether it’s e-sports, casinos or online gambling. From here, it can begin boosting your business up in the rankings and you can also distribute this content in order to build brand awareness and high-quality backlinks.

Technical SEO

We will implement technical SEO tactics and techniques across your iGaming SEO strategy that are a right fit for your business in response to our in-depth analysis of page speed, crawlability, user accessibility and navigational experience. From here, we’ll begin work on in-depth technical and site speed audits to website migrations and penalty removal, our technical SEO agency delivers industry-leading expertise to drive real value and ROI.

Thanks to this expert work, you can watch your iGaming business rise up in the rankings and see our efforts pay off. Throughout this, you’ll see a boost across any other marketing efforts as they work in tandem.

Link Building

Link building is a tough process that requires expertise, patience and a willingness to adapt to the latest search trends and changes online. At Tecmark, we have curated techniques that utilise other sites’ domain authority to benefit your iGaming website. By earning backlinks to your business or brand from these high domain sites, you can push your site higher up in the rankings and put you in front of a relevant player base.

How does this work for you as an iGaming business? Google will recognise how many established and trusted sites have backlinks that lead directly point to yours using links.
But to gain these links, you have to have high quality, relevant content that provides an insight into casinos, e-sports, gambling and more. This insight is what will be able to place them on the site, especially if you want to avoid spammy sites that can actually harm your backlink profile.