Our Digital PR Services
Digital PR is different to traditional PR – it’s an online marketing strategy that combines multiple tactics to achieve a variety of results. If you’re looking to increase your online presence, be the expert voice for your industry or show what your brand has to offer – look no further!
From creative campaigns to newsjacking – PR activity leads to constant communication with the press and as a result, your audience’s attention.
Our digital PR services utilise high quality link building tactics and effective content marketing, working closely with you to help get your brand ahead of your competitors.
At Tecmark, our digital PR experts have efficiently developed their processes to put our 14 years of industry expertise to use, growing brands and winning results for clients.
How we do Digital PR
At Tecmark, our 14 years of experience has led us to curate effective digital PR campaigns, comprising of four steps to bring you measurable and impactful results.
- Research: We want to be experts on you and your industry. We begin any campaign with competitor research and gain a clear understanding of how the news interacts with your industry. We also take the time to mark out key objectives and ways around any anticipated obstacles.
- Creative: Once we’ve got a solid foundation to work from, the creatives get to work. Whether it’s a small campaign based on user-generated content, or huge campaigns analysing data or creating a report. Whatever works for your brand, this process will provide unique and relevant stories that will engage journalists and their readers.
- Activity: The team brings these ideas to life with desk research, quality content and effective press releases. They’ll then outreach to relevant publications whilst reacting and adapting to any updates, journalist requests or breaking news.
- Reports: Using a variety of tools and processes, Tecmark stays on top of the progress by tracking links. You’ll receive weekly updates and full monthly reports, and we’ll always be planning for any future campaigns.
Digital PR campaigns can feature a number of different tactics, all working together to get your brand to where you want it to be. These snappy and impactful manoeuvres can make a huge difference.
From influencer marketing to making connections at press offices, your existing marketing strategies can be enhanced from simple social media posts to full tactic timelines to make the most of your brand’s expertise.
- Press management
- Insights and expert quotes
- Link building
Why do you need Digital PR?
Working closely with a digital PR agency gets you through the difficult door of online media. Connecting with key news writers, digital PR services and tactics will give you results that convert by placing your business on the screens of potential customers.
Digital PR services help to build your brand’s online and offline identity, increasing your presence amongst your targeted audience. By consistently creating engaging and useful content that can be transformed into news stories and press releases, let the media amplify your brand’s voice and share what you have to offer.