Posted November 14, 2018 by Jessica Pardoe in Local Search Marketing & SEO

If you run a business with one or more local outlets, any Search Engine Optimisation approaches will only be doing their job comprehensively if your online visits convert to actual in-store purchases. So, how can you nudge people into making the switch from browsing the internet, to setting foot inside a branch? Even if yours […] Read more

Posted November 13, 2018 by Jessica Pardoe in Local Search Marketing & News

The Google My Business tool just became a lot more helpful, again You can now add your service areas to Google My Business if they’re different, or more widespread than your physical address. This is a significant update that has solved a common, and detrimental issue for many users. Find out all about the update, […] Read more

Posted October 11, 2018 by Jessica Pardoe in Local Search Marketing

Google is constantly evolving and changing – that’s what makes it simply so innovative. With so many developments consistently underway, it’s easy for some to pass you by without any notice. However, if you’ve a keen interest in search then there are a few Google updates that you really ought to know about. Read more

Posted August 31, 2018 by Jessica Pardoe in Local Search Marketing & News

It’s estimated that around 50% of consumers who conducted a search on their smartphone to find a store visited the store that they found within a 24 hour period and 18% of people even went as far as to secure the intended sale that very same day. Local search refers to consumers using terms such […] Read more

Posted August 20, 2018 by Rob Bester in Local Search Marketing & News

Local SEO is becoming more and more important for businesses looking to cater to a potential online audience of millions who might be trying to search for them on a local level. The opportunity to capitalise on these searches is huge! Businesses with multiple locations, however, have a much more difficult challenge than single store […] Read more

Posted July 26, 2018 by Rob Bester in Local Search Marketing

Having a solid local SEO strategy in place is becoming more and more important for businesses wanting to keep up in an increasingly digital marketplace. The way customers access information and make a purchase is seamless to the point where if they cannot find contact information for your business instantly, they will ultimately choose one […] Read more

Posted July 26, 2018 by Tino Triste in Local Search Marketing

The UK high street has undoubtedly never faced such a difficult period in attracting customers. In 2018 alone, House of Fraser, Mothercare, Carpetright, Maplin, Toys R Us, Prezzo and Poundworld have all either gone into administration and had to start shutting stores, or shut down altogether. This makes it all the more important to see […] Read more

Posted June 21, 2018 by Rob Bester in Local Search Marketing

A major part of creating or improving on a local search strategy is ensuring your business can be found within online listings when searched for by potential customers. While there are plenty of sources to find information online, by far the most popular is Google, who offer Google My Business as a functional platform for […] Read more