Tips for an SEO-Friendly URL Structure
URLs form a small, yet important part of website visibility. Not everyone realises that their URL can be a very strong tool for SEO success...
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What is Schema Markup & Why is It Important for SEO?
A Simple Guide to Schema Markup One of the newest trends in technical SEO is called schema markup. This additional tool for optimisation will help...
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5 Ways to Adapt Your PPC Campaigns To Machine Learning
What is machine learning in PPC? Machine learning has taken off over the last few years and transformed the world of PPC through automation. Thankfully...
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How to Prepare for Google’s Page Experience Update May 2021
Google’s overall goal, and the mission of the Google Algorithm, is to give searchers exactly what they’re looking for, right when they’re looking for it...
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How to Create an SEO-friendly Site Structure
Without a well-planned site structure, your website is missing out on one of the most crucial aspects of SEO. Site structures ensure that both your...
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Google My Business Updates from 2020
The Google My Business tool just became a lot more helpful, again You can now easily display how you’re business is operating during the pandemic...
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Follow vs No Follow Links: What You Should Know
If you’re new to link building and technical SEO, you may have heard a lot about nofollow vs follow link attributes and how they can...
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An Essential Online Marketing Checklist for Brand Mergers
Brand mergers and acquisitions are complex endeavours. There are many stories out there about organisations who have done it wrong and paid the price. From...
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