A Guide to Domain Authority
While many may be familiar with how to improve their domain authority on Google, there is another way to measure your performance amongst competitors and...
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Google’s Disavow Links Tool: How to Disavow Links
A Complete Guide to Google’s Disavow Links Tool Link building is one of the main pillars of search engine optimisation (SEO), but that doesn’t mean...
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Rich Snippets: What are they? & How do you get them?
A Guide to Rich Snippets and SEO Rich snippets have become a staple in search engine results pages. They are Google’s way of giving its...
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Google’s July 21 Core Update Rolling Out Now
Google recently announced the rollout of yet another core update to their algorithm from July 1, 2021. The update, which will take around 1-2 weeks...
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E-A-T & SEO: What is E-A-T and YMYL?
A Simple Guide to E-A-T and YMYL In SEO, E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It is derived from Google’s Search Quality Rater Guidelines,...
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The Complete Local Search Checklist for 2021
As Google’s algorithm prioritises hyperlocal results, it’s more important than ever for businesses to ensure that local search is a part of any marketing strategy...
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A Guide to Optimising Your Google My Business Page
A major part of creating or improving on a local search strategy is ensuring your business can be found within online listings when searched for...
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Google Launches Search Console Insights for Improved Content
Google has recently launched Search Console Insights – a new reporting dashboard designed to help website owners better understand their audience and interactions. A year...
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