SEO Content & Technical SEO

Patrick Cannon

Patrick Cannon is a leading tax barrister in London, primarily working in the SDLT and tax fields of the law. In early 2018, he decided he wanted to increase his online visibility and take hold of the leads and cases that he would work on.

Tecmark helped Patrick identify SDLT as a very lucrative market in the legal field with great search potential, and Patrick Cannon wanted to position himself as a leader in this space.

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The Opportunity

Patrick Cannon is a leading tax barrister in London, primarily working in the SDLT and tax fields of the law. Previously, Patrick had relied on his barrister’s chambers for leads, which were few and far between, not to mention that they weren’t the quality that he was looking for.

Our challenge was to create a lead-generating website for Patrick Cannon, that would place him as an expert in the Stamp Duty Land Tax advisor market, thus driving high-quality, relevant leads to the website.

The Solution

Tecmark and Patrick Cannon worked together to define Patrick’s primary audience for the SDLT market – people looking for professional tax barristers in London that specialised in SDLT, specifically matters relating to multiple dwellings relief and SDLT on second homes.

Our technical SEO team worked to optimise technical elements of the website that had been missed, including a number of issues with site speed, redirect chains, and broken links that needed to be addressed.

An SEO strategy was developed to expand on content related to SDLT and to restructure current landing pages to improve conversions. A sitemap was fleshed out to identify a plan of action, a competitor audit completed, and thorough keyword research to understand the full search marketing in relation to stamp duty land tax.

With the implementation of extensive evergreen SDLT-related content, FAQs, revamped service pages, schema, and all technical SEO aspects nailed, we were able to increase organic traffic and improve conversions drastically.

THE RESULT

Optimising patrickcannon.net

Link Building

28

Featured Snippet appearances

SEO

43%

Increase in organic traffic (YoY)

Website Hosting

28%

Increase in organic traffic MoM

Site Speed

443.00%

Increase in top 3 keywords

OBSESSED WITH RESULTS SINCE 2008

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We could not be happier with the relationship we have in place and the service we receive from Tecmark. It’s an absolute pleasure doing business with these guys. Highly recommended.

Andy Mazey
Managing Director, S R Waite Group

We have worked with Tecmark for over 2 years and the advice they have provided in that time has been invaluable.  They increased traffic to the site by 75%, increasing sales and product awareness.

We’d recommend Tecmark to any business looking to improve traffic to their website.

James Cryne
GoSimpleTax

The guys at Tecmark have been excellent from beginning to end. Their service has been brilliant and AJ has been such a great help in explaining technical info in laymen’s terms. Always available on the phone when you need them. Keep up the great work guys!

Linten Technologies

Tecmark have done, and continue to do, a fantastic job in developing my tax barrister website in 2018. The team are so enthusiastic and full of ideas and energy and are cutting edge in all things digital. I recommend them without any hesitation.

Patrick Cannon

The working partnership we have with Tecmark has delivered in a tough market. In the early stages, we made it very clear it was about leads and we wanted a no ”˜bull’ approach. The collaborative route has resulted in each party challenging each other but all this combined with open minds has made a massive difference.

Rainbow International
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