Research reveals extent of smartphone shopping in 2014

The extent to which Brits are now shopping on their smartphone has been revealed by research conducted by Tecmark.

Our research, conducted in association with OnePoll, looked at all aspects of smartphone usage in the final months of 2014.

And its clear that shopping on smartphones is becoming an increasingly central part of the consumers experience.

More than 30% of respondents who bought during a three-month spell had made a single purchase worth more than 100.

Northern Ireland, the north east and London were the leading areas for shopping on smartphones, while 35% of buyers admitted to shopping on their phone while at work.

And its not just the younger generation that are using their smartphones: silver surfers are also cashing in, with more than a quarter of over 55s having made purchases on their smartphones. Almost 30% of over 55s had used their smartphones in-store to do a live price comparison.

Tecmark conducted a number of surveys in 2014 around consumer behaviour on smartphones and weve combined the results into aninfographic and animation.

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Stacey MacNaught

Stacey MacNaught

Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.