Liverpool have topped the Premier League social table yet again!



Liverpool have topped the Premier League social media table yet again, by quite a considerable amount.

Back in 2015, we conducted some research around the social media accounts of the Premier League football clubs and discovered that Liverpool had taken the crown of the most interactions, with a total of over 32 million social interactions on their combined social profiles.

This year, we’ve compiled the same research again.

Now, Liverpool have come first again, with Chelsea and Arsenal coming second and third, just like in 2015. Liverpool have amassed a huge amount of shares – over 41 million in the last year!

Back in 2015, Liverpool’s top performing piece of content received almost 120,000 social interactions alone. Now, the team’s top piece of content has received just 64.1k in total. 

Full time footballers, part time social media stars

It’s not just the clubs that have amassed millions of followers. Individual players have millions of followers over their social media accounts. Social media marketing has taken the world by storm, and the football industry is no exception.

Take Kevin Mirallas, player for Everton, who has 304 thousand followers on Instagram. He has recently starred in a campaign by New Balance sportswear – not only influencing people to buy the product, but also advertising the product to his hundreds of thousands of followers. Nowadays, clubs aren’t just buying footballers for their skills on the pitch, they’re basing their value on their social media influence too.

It’s not just products being advertised. Back in January, Manchester United player Paul Pogba became the first ever Premier League star to have his own Twitter emoji. For a limited time, all tweets that contained the hashtag #Pogba displayed an emoji image of the player’s face.

The death of Google+

You may have noticed that we’ve removed Google+ from our research this year. That’s because, since 2015, Google+ numbers have declined rapidly. The New York Times has described Google+ as a ghost town, wherein almost 270 million of its 540 million users are no longer interacting with the platform.

Goals of the season

Here are the top three single pieces of content, according to social engagement*, across the premier league:

  1. Alexandre Lacazette agrees to join Arsenal (Arsenal) – 467.5k shares
  2. Morata Transfer Agreed (Chelsea) – 364.6k shares
  3. Rooney Rejoins Everton (Everton) – 99.6k shares
*All data compiled using BuzzSumo.

Want to know even more?

Give your content marketing another boost by getting our four free digital marketing ebooks and our weekly content marketing newsletter.

You’ll immediately receive 123 pages of expert insight straight to your inbox.

Yes! Get My Four Free Ebooks Now…


 


 



If you enjoyed that article, here are some more you might like:

Tecmark Author Rebecca Beale

About the Author

Rebecca Beale:

Rebecca Beale joined Tecmark in January 2016 after working in copywriting. She is part of the copy team who create online content for our list of clients.

Visit Rebecca's Page
  • Copywriting Clichés: are you a serial offender?
  • 4 Copywriting Mistakes to Avoid!
  • The three steps to creating effective seasonal content

  • Latest from Tecmark


    If you run a business with one or more local outlets, any Search Engine Optimisation approaches will only be doing their job comprehensively if your online visits convert to actual in-store purchases. So, how can you nudge people into making the switch from browsing the internet, to setting foot inside a branch? Even if yours […]


    The Google My Business tool just became a lot more helpful, again You can now add your service areas to Google My Business if they’re different, or more widespread than your physical address. This is a significant update that has solved a common, and detrimental issue for many users. Find out all about the update, […]


    Google is constantly evolving and changing – that’s what makes it simply so innovative. With so many developments consistently underway, it’s easy for some to pass you by without any notice. However, if you’ve a keen interest in search then there are a few Google updates that you really ought to know about.