It was at Brighton SEO where our very own Stacey MacNaught first mentioned image link building to the public.
Image link building is a simple way of achieving high-quality links by providing relevant, and, of course, high-quality photos.
There is a simple but effective process behind this, starting at image based keyword research, followed by image acquisition. Then hosting it online – usually Flickr -, optimising images for research and, mainly, tracking usage and chasing attribution.
You can find a full guide here.
To give you an example, we took some lovely pictures of a view from our office, placed it on Flickr and here we are; local papers are using our photos on almost daily basis, linking back to Tecmark’s website.
This proves that you don’t need to run a huge and expensive campaign to achieve an excellent coverage and links; it can be a one, very well taken photo!
Want to know even more?
Give your content marketing another boost by getting our four free digital marketing ebooks and our weekly content marketing newsletter.
You’ll immediately receive 123 pages of expert insight straight to your inbox.
Get 123 pages of expert advice straight to your inbox.
About the Author
Hana joined us in September 2014 as a content promotion specialist; now she leads our digital PR team and works with clients to increase their brand awareness and media relations.Visit Hana's Page
It’s estimated that around 50% of consumers who conducted a search on their smartphone to find a store visited the store that they found within a 24 hour period and 18% of people even went as far as to secure the intended sale that very same day. Local search refers to consumers using terms such […]
Local SEO is becoming more and more important for businesses looking to cater to a potential online audience of millions who might be trying to search for them on a local level. The opportunity to capitalise on these searches is huge! Businesses with multiple locations, however, have a much more difficult challenge than single store […]
Having a solid local SEO strategy in place is becoming more and more important for businesses wanting to keep up in an increasingly digital marketplace. The way customers access information and make a purchase is seamless to the point where if they cannot find contact information for your business instantly, they will ultimately choose one […]