International Women’s Day is here to honour the vast and varied achievements of women all over the world! To celebrate, we’ve put together a list of the most influential, and downright amazing, women in digital marketing.


Alex Hisaka

“I believe content marketing can change lives” – Alex Hisaka

Alex Hisaka is the Head of Global Content Marketing at LinkedIn. She has a real passion for copywriting that has never wavered, and her writing talent has brought her to bring her passion to top companies like PayPal and Salesforce.

Alex started as a Copywriting Intern for Crispin, Porter & Bogusky back in 2008, and has worked her way up the ranks to become Head of Global Content Marketing at one of the most celebrated social media brands in the world.

Mari Smith

“I’m six feet tall with a fun Scottish-Canadian-Californian accent and a smile that won’t stop!” – Mari Smith

Mari Smith is known as the Queen of Facebook and has amassed 1.5 million followers on her social media channels, as well as 100k email subscribers. Her passion for internet marketing has never stopped growing since 1999, and she now shares her passion as an International Keynote Speaker, specialising in relationship marketing.

Stacey MacNaught

“I LOVE content marketing and some of the awesome creativity that comes out of the digital industries. Whether it’s videos, interactives or just a side-splittingly funny blog post, I’m great content’s number 1 fan.” – Stacey MacNaught

Our very own Stacey MacNaught is the Search Director here at Tecmark and is a valued speaker and oracle of all things digital, especially SEO. Over her career, she has spoken at some of the most renowned digital marketing conferences in the world, including Mozcon Seattle, SearchLove London, SASCon and BrightonSEO.

Ann Handley

“Writing well is part habit, part knowledge of some fundamental rules and part giving a damn!” – Ann Handley

Ann Hadley has been cited in Forbes as the most influential woman on social media, and by ForbesWoman as one of the top 20 female bloggers. She’s also the author of the best-selling book, “Everybody Writes”, in which she gives her expert guidance into the art of content creation and strategy. Ann is also the founder of, which was one of the first newsletters of digital marketing news.

Clare Potts

Head of Marketing for Boutique Beauty at The Hut Group, Clare Potts has a passion for fashion, beauty and digital that has grown over decades. When she’s not heading up the digital marketing team at Hut, she’s blogging on, her fashion blog. Clare has been blogging for over seven years and has held several high profile job titles within the Hut Group, including Head of Marketing for Luxury Fashion and Head of Search, PR and Social for Luxury Fashion.

Want to know even more?

Give your content marketing another boost by getting our four free digital marketing ebooks and our weekly content marketing newsletter.

You’ll immediately receive 123 pages of expert insight straight to your inbox.

Yes! Get My Four Free Ebooks Now…