Tecmark campaign hailed as great travel example

Our campaign for client Holiday Gems was highlighted by The Tomorrow Lab as a great example of content marketing in the travel industry.

The Tomorrow Lab was speaking at a series of workshops across Northern Ireland with Digital DNA, covered in Nial Toner’s blog on their website.

The “Where should I go on holiday?” interactive achieved thousands of Facebook interactions and 189 backlinks from 14 different domains.

More than 20,000 people have visited the content since launch, with 98% completing the quiz and three-quarters of those visiting the recommended destination landing page – resulting in direct and assisted conversions.

You can view even more of our case studies here.

Click on the image below to try out the interactive for yourself.

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Author | Lydia Rutter

Lydia Rutter is a Brand Marketing Manager at Tecmark who joined us in 2019 as an SEO Exec. She has a degree in Public Relations from the University of Oklahoma, and an MSc in Digital Marketing from the University of Salford. She brings us experience in digital marketing and content for the medical and healthcare industry, and in agency settings.