Our campaign for client Holiday Gems was highlighted by The Tomorrow Lab as a great example of content marketing in the travel industry.
The Tomorrow Lab were speaking at a series of workshops across Northern Ireland with Digital DNA, covered in Nial Toner’s blog on their website.
The “Where should I go on holiday?” interactive achieved thousands of Facebook interactions and 189 backlinks from 14 different domains.
More than 20,000 people have visited the content since launch, with 98% completing the quiz and three-quarters of those visiting the recommended destination landing page – resulting in direct and assisted conversions.
Click on the image below to try out the interactive for yourself.
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