Search Engine Optimisation is an ongoing process and in order to get the most out of your results, you need to have a long term strategy in place. On the other hand, almost all new websites can benefit from an SEO boost in their baby stages. Read more
Halloween is almost upon us, and alongside the pumpkin spiced lattes and Pennywise costumes comes an indigestible amount of seasonal content from brands. Some of it is absolutely amazing, some… not so much. Read more
When working with influencers you can have incredibly varied outcomes, because every single influencer is different; each one is their own person, with their own lives, doing their own thing. For that reason, in this post I focused on how to influence the influencer. Read more
After a summer of waiting that seemed to go on for forever and a day, today I finally started my Internship at Tecmark and I can hand on heart say it did not disappoint. If anything it exceeded all my expectations and more. Read more
And while moving and dealing with all the usual ‘stress’ we wrote a survival guide to moving offices – you are welcome! So we left our lovely 15th floor haven behind … and moved up to the 3rd floor of 127 Portland Street in central Manchester. Read more
Link building is often referred to as one of the most difficult and time-consuming aspects of SEO. With Google constantly clamping down on tactics, it’s becoming more and more important to master the age-old techniques; one of which is chasing unlinked brand mentions. Read more
The creation of user personas is a powerful technique for helping to increase the usability of your website or web app. Personas span from knowing your client base by conducting user research and who you’re targeting your website or services for. Read more
Those who work within the digital PR team (outreach, content promotion, campaign performance– what ever job title you may hold) will know that it can be very frustrating when you receive no response from people you contacted with your campaign content. Read more
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If you run a business with one or more local outlets, any Search Engine Optimisation approaches will only be doing their job comprehensively if your online visits convert to actual in-store purchases. So, how can you nudge people into making the switch from browsing the internet, to setting foot inside a branch? Even if yours […]
The Google My Business tool just became a lot more helpful, again You can now add your service areas to Google My Business if they’re different, or more widespread than your physical address. This is a significant update that has solved a common, and detrimental issue for many users. Find out all about the update, […]
Google is constantly evolving and changing – that’s what makes it simply so innovative. With so many developments consistently underway, it’s easy for some to pass you by without any notice. However, if you’ve a keen interest in search then there are a few Google updates that you really ought to know about.