Manchester SEO Agency

SEO, or search engine optimisation, is the practice of increasing traffic to a website by improving organic search engine rankings.

This could be through a number of tactics including targeted keyword research, producing high quality content, and gaining backlinks from trusted websites.

While SEO works to improve organic traffic, PPC allows you to serve ads at the top of the page, above organic search results.

There are advantages to using either of these strategies, for example, PPC is quicker and allows for fine tuned targeting, while SEO is a great for improved awareness, credibility and ROI in the long run.

However, the best campaigns use the two together.  If you can get SEO and PPC to work in tandem, you will see greater results than using them alone.

There are SO many SEO softwares available to use, it would be hard to pick just one. At Tecmark, we use many trusted SEO tools.

Some of our SEO teams’ favourites include SEMrush, Screaming Frog, GTMetrix, Google Search Console, and Google Analytics, to name a few.

On-page SEO (sometimes called on-site SEO) has to do with optimising factors on your website that you can control.

This not only includes high quality content, targeted keywords, headlines, and meta data–it also refers to the technical set-up of your website including site speed and the quality of your code. 

On-page SEO lays the foundation for other SEO strategies.

Technical SEO refers to optimising your website and server’s technical aspects to help search engine spiders crawl and index it more effectively.

Search engines reward websites that have good technical foundations, including a secure connection, quick loading times, and mobile-friendliness, with improved rankings.

Keyword research is the process of identifying and targeting search terms that people are using when looking for your products or services. These can be incorporated into existing content and used to develop further content strategy.

A CMS, or content management system, is a computer software or application that manages all content on a site. It can be used to create, change, and modify content without specialised knowledge.

A CMS simply lets you build a website without needing to write the code from scratch, and handles all the basic website infrastructure (creating pages, storing images, etc.) so that you can focus on the client-facing aspects of your website.

WordPress is generally agreed as the most SEO-friendly CMS. It allows you to easily set custom URLs, headings, meta data, redirects, create internal linkings, and more. With over 45% of Google SERPs coming from WordPress sites, it’s not hard to see how it positively affects rankings!

While URLs are only one small part of search engine ranking factors, creating SEO-friendly URLs can definitely give you an edge over your competitors. 

Your URLs should be easily readable for both search engines and users, and should help the visitor know what to expect from your web page. The shorter the better, so you should avoid stuffing your site with multiple subfolders and subcategories that will lengthen URLs. You should also ensure that your target keywords are included in your URL.

Optimising URLs are an impactful, but often overlooked aspect of SEO.

If you’re just at the beginning of developing your SEO strategy, the best place to start would be to run a technical audit, checking your site speed, page structures, meta data, crawl errors, etc., to see if there are any outstanding issues that could help lay the technical foundations of SEO. Once that’s done, you should be able to begin on-page SEO and content marketing, starting with keyword research.

There is an abundance of websites in Google’s index. Even if you have a beautiful, visual appealing website, you won’t see conversions unless you’re up to date and following SEO best practices. If you want your website to work harder and smarter for you, you’ll need an expert SEO agency to support you.

Google’s algorithm is constantly changing. Sometimes they result in massive fluctuations, and other times they affect only a small portion of websites. Our SEO Agency keeps on top of updates to Google and Bing,, so you can ensure your web page rankings are not only safe, but also optimised to the best of our ability, using advanced technical SEO and content optimisation techniques.

Search engine optimisation is a long term gain technique. Some SEO agencies promise quick results and guaranteed SEO rankings, but you should be wary of anyone promising this! As it usual means black hat SEO techniques that result in lost rankings, or worse, a Google Penalty.

Our SEO agency usually sees results in the first 3-6 months of a campaign, however, these should continue to trend upwards over time. After 12 months, you should expect an even larger increase in traffic, as long as the SEO agency you choose is keeping up with optimisation.

One of the best ways to improve traffic to your website is with expert SEO services. This includes a variety of tactics–on-page SEO, Technical SEO, link building and more–to maximise your website’s potential and outrank your competitors.

At Tecmark, we take a deep dive into your current performance to identify what’s holding you back. Then we get to work at making whatever improvements necessary to boost your SEO performance.

Google’s mobile-first indexing means that your mobile website will be the only one that is considered by Google. So, any content or elements of your website that are desktop-only won’t get picked up by the search engines. If your website is the same across all devices, you should have no problems! If not, you’ll want to get a mobile-responsive website set up ASAP, or risk losing traffic and hard earned rankings.

If your website isn’t ranking on Google, this could be for a number of reasons. It could be that your website hasn’t been indexed by Google, your content isn’t targeting the right keywords, or simply that your competitors are producing better content! 

There are several things that can be done to mitigate these things – all it takes is a simple SEO audit to identify the root cause of the issue. Get in touch with us to see how we can help, or you can also use our Free SEO audit tool above!