Google’s July 21 Core Update Rolling Out Now
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Grow your YouTube channel with our advanced Youtube SEO Services.
Tecmark is an experienced SEO agency with a team of video optimisation specialists. Our Youtube SEO services will help you boost your online presence and grow your Youtube channel.
We’ve helped our clients, large and small, fully optimise their videos and rank higher on Youtube. We know the dedication it takes to see business growth online, and we have the skills to make it happen.
Are you ready to see channel growth?
Our success speaks for itself. We’ve worked with, and continue to work with, some of the biggest brands in Manchester and around the UK.
Video content matters more today than ever, and is used to support nearly every aspect of marketing. Since YouTube SEO determines whether people see your videos or not, it is a crucial aspect of any modern online marketing strategy.
YouTube is the world’s second largest search engine, and processes more than 3 million searches each month. It’s a powerful source of information for people who are ready to learn, watch, and be entertained. And with almost 1 billion unique users on YouTube, that means nearly 1 out of every 2 internet users are on YouTube, making it a search platform you can’t afford to miss.
But with so many content creators out there, your videos not only need to be creative and engaging, but also fully optimised for search.
Without the help of YouTube SEO, it’s quite easy for a company to fall behind its competitors, even if you are constantly uploading videos.
No matter the topic, video SEO strategies can be used to help grow your channel, increase video views, likes subscribers and engagement, and while also boosting your online visibility. For some audiences, video content is the most popular form of content, making video SEO even more important than website SEO.
Higher rankings on YouTube means more clicks, more engagement, and more users. And with YouTube being the fastest growing video sharing website in the world, it is the optimal place for video content.
Since YouTube was bought by Google in 2006, optimising for YouTube can be an even more powerful SEO strategy than other forms. Since Google has access to all of the information and optimisation that is provided with your videos, optimising for YouTube is essentially optimising for Google, as well.
Our YouTube and Video SEO services consist of:
We’ll identify exactly what your users are searching for, and use this to guide our SEO strategy and get your videos viewed by the right people.
We use keyword research to determine the best optimisation for all of your video’s metadata, from the video title and description, to the tags used to identify it.
Our video experts will help you fully understand how to effectively increase engagement, and will give you the training and tools necessary to ensure optimisation in the future.
We’ll use tried and tested conversion optimization strategies to turn your YouTube videos into converting machines, with relevant topics, highly targeted audiences, and CTA optimisation.
We’ll analyse your competitors to see what they’re performing well at, and identify any content gaps or opportunities. We’ll also review engagements and artwork.
We’ll help you create eye-catching and engaging thumbnails to increase clicks across all of YouTube and Google’s platforms.
We’ll help you identify new ideas for videos and help you stay on top of what’s trending, with help from YouTube data, keyword research, and Google trends.
We stay on top of your YouTube’s performance metrics, such as views and clicks, and will use this to identify any areas of improvement or trending opportunities.
While the official algorithm for ranking is tightly guarded by Google and YouTube, through search engine optimisation research and input from SEO experts, we’ve determined that YouTube uses the following signals to determine rankings:
These are only some of the many ranking signals that YouTube will use to determine rankings. Some of the same tactics from website SEO can be applied to YouTube SEO as well, with backlinks and link authority also playing a role, however a significantly less important one.
YouTube SEO is a whole different ball game. You may be a top-notch video content creator, but if you don’t know search engine best practices or what’s really be talked about online, it can be like fishing in the dark. How will you know what content people want to consume? How will you ensure your video content will be seen and rank well on YouTube?
At Tecmark, we take pride in our YouTube SEO knowledge. We don’t just tell you what needs to be done and give you a fix-it list without explanation. Our consultant service is based on bringing you the best YouTube SEO expertise around to help you achieve your business and YouTube goals.
We take a collaborative approach to our work with you and helping you understand YouTube SEO opportunities and trade-offs, so you can make successful, scalable decisions for your business.
We’ll even provide you with YouTube SEO best practice guidelines, so you can futureproof your YouTube strategy.
With our YouTube SEO consulting, you will:
Unlike many other YouTube SEO agencies in Manchester, we act as an extension of your brand. That means learning what a good ROI looks like to you, and understanding how new objectives will affect the next phase of your Youtube campaign. Our data-driven approaches are led by your business needs and are agile without compromise.
Our work is always set on one goal: conversions. As SEO practices and your video marketing evolves, we’ll ensure that both align.
And if something isn’t working, we’ll say so. We’re brand partners, not ‘yes’ men. Tecmark is focused on getting the absolute most from your investment – whether that’s for a one-off project or continuous video and YouTube SEO services.
Talk to us about your next Video SEO project today. It only takes a minute!
YouTube search engine optimisation (SEO) is the process of optimising your YouTube channel, videos, and playlists using SEO techniques such as thumbnail optimisation, opportunity analysis and keyword research to increase views, clicks and subscribers.
A key part of YouTube SEO is providing accessibility to users, through the form of transcripts, closed captions, and subtitles.
YouTube is it’s own search engine, so it has it’s very own search practices that you can optimise for. As the second largest search engine globally, not adopting YouTube SEO practices into your YouTube strategy leads to missing out on potentially valuable traffic.
If you’re wanting to significantly improve your rankings on YouTube, SEO practices are essential.
Using YouTube SEO techniques, you can rank higher on YouTube by performing targetted keyword research, optimising video meta data for keywords, conducting trending opportunity analyses to identify what’s popular in search, optimising video thumbnails, and improving accessibility for users.
YouTube tags, or video tags, are words or phrases attached to your video that give YouTube and Google clues about the context, including the topic, category and more. They are considered an important ranking factor for YouTube, and should be drawn from your keyword research.
Absolutely – diverse types of content on a certain page will influence search engine algorithms to rank it higher. Therefore, a video embedded in a blog post will see you placed further up the search results.
Additionally, if a user is watching a video on your site, they’re spending more time there than they might usually – which also helps you to rank.
Finally, if your videos are shareable or accessible via sites such as YouTube, they will serve as valuable “backlinks” to your site, spreading your information further across the web.
This is a relatively broad term, which refers to the use of video to promote a product or service. It can refer to the sharing of live-streams, product or service how-tos and guides and the production of viral content among other possibilities.
Video is easy to share externally, which means that your content may be widely displayed by customers and other individuals in a myriad different locations.
Use our other technical and online marketing skills for even stronger results.
We specialise in technical SEO, and will ensure your site’s technical foundations are running smoothly to maximise your website’s performance.
From link building and technical SEO to content marketing and on-page SEO. Tecmark’s expertise in SEO is unmatched and can be an integral part of your marketing strategy.
From creative rebranding to conversion-optimised landing pages, restructure your site with all elements of the user journey in mind.
Make the most out of your Google Analytics data with custom dashboard set up and ongoing support from our analytics experts.
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