Tips for an SEO-Friendly URL Structure
URLs form a small, yet important part of website visibility. Not everyone realises that their URL can be a very strong tool for SEO success...
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Our eCommerce SEO services combine our technical SEO expertise, targeted keyword research, in-depth website audits, and product schema implementation to position your brand at the top of search results.
At Tecmark, growing brands and winning results for our clients is what drives us every day. We work closely with our clients to establish an effective SEO strategy that is focused on achieving business goals and objectives, as well as working in tandem with their wider multichannel digital marketing plan.
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Our success speaks for itself. We’ve worked with, and continue to work with, some of the biggest brands in Manchester and around the UK.
With over 2 billion websites out there, eCommerce SEO is becoming increasingly important for online eCommerce stores to ensure their presence is discoverable in search engine results and drive sales.
Digital innovations and societal changes mean that buyer behaviour and the retail landscape are transforming. As many consumers turn to online shopping as their primary retail outlet, retailers need to look to search engines to grab the attention of their consumers. Selling and buying products or services online can be a lucrative business, especially when strengthened by an effective eCommerce SEO strategy.
Thanks to our wealth of eCommerce SEO experience, we’ve developed processes for efficiently scaling-up search engine marketing for online stores of all sizes, without losing the technical attention to detail that’s foundational to delivering top results and increasing SEO performance.
Whether you’re an established eCommerce organisation or an SME or startup business, we aim to increase your website’s organic ranking for a variety of relevant keywords that will drive ‘qualified’ traffic to your online store and in turn, bring more sales to achieve healthy profitable growth and ROI.
When online users search for products and/or services you sell, we aim to rank your website as high as possible to drive website traffic and bring more sales and enquiries.
Our team are experts in optimising eCommerce websites for search engines to easily crawl and understand so you don’t have to worry about whether your rankings and traffic from search engines will continue to suffer. We’ll get you back on track whether you’re using PrestaShop, Magento, Shopify, Woocommerce, or another online store to grow your business.
Every eCommerce website is unique, so we take a bespoke approach to identifying what could help maximise your SEO performance. Our eCommerce SEO services include:
We’ll work to clearly define your SEO eCommerce goals, whether you’re looking to improve conversion rates, increase the average order value, or increase the lifetime value of a customer. We’ll guide you through the goal-setting process and discuss what kind of results you can expect and the work that needs to be done.
Using eCommerce SEO tools, we’ll perform an in-depth technical audit of your website, and provide suggestions for image optimization, speed, and technical on-page SEO elements to boost your eCommerce site performance and user experience.
Using our target audience research, we’ll build high-quality backlinks using high authority blogs, online magazines and Influencers. We build links through product reviews, giveaways, interviews, comments, data and articles to create a natural backlink profile.
We’ll conduct in-depth keyword research around product names, product categories, and trending opportunities. We’ll also review your active category pages and keyword targeting, including any long-tail keywords and search intents, and review competitors, to develop a highly targeted keyword strategy to improve rankings quickly.
We’ll work through implementing product schema for all of your products, to help Google read product pages more easily and present “rich snippets” about your product’s price, offers, availability, and more, in the search results.
Our SEO agency is completely transparent. We’ll help you fully understand the work we’re doing, the timeframes required to do it, and regularly report back to you on any progress, so you’re never left guessing about the value of our SEO efforts.
We don’t just tell you what needs to be done and give you a fix-it list without explanation. Our SEO consultant service is based on bringing you the best eCommerce SEO expertise around to help you achieve your business goals.
We take a collaborative approach to our work with you and helping you understand eCommerce SEO opportunities and trade-offs, so you can make successful, scalable decisions for your eCommerce business.
We start with a full technical audit, so we can understand your current website and see where it’s underperforming and find potential opportunities to capitalise on. We’ll use this as a jumping-off point for creating a scalable eCommerce SEO strategy detailing on-page SEO and off-page SEO requirements. You can then undertake this work yourself, or use Tecmark’s digital agency to do it for you!
We’ll even provide you with best practice guidelines for any SEO issues you may come across, such as optimisation best practices, technical SEO best practices, and more.
With eCommerce SEO consulting, you will:
Shopify is the leading shopping platform and only increasing in popularity, in fact, it is the platform of choice for 600,000 business owners globally. Collectively, they’ve made over $82 billion in sales.
Take your Shopify store to the next level with our expert Shopify SEO. While many helpful default SEO features, we’ll help you make the most out of them, and maximise the amount of highly qualified traffic coming to your site
Our Shopify SEO experts specialise in optimising Shopify stores for varying search engines and will guarantee the content, structure, and usability of your website is vastly improved with detailed keyword research, content reviews, page optimisation, URL optimisation, and more.
Magento is one of the biggest shopping platforms in the world, and while it is a generally SEO-friendly platform, it presents its own challenges that eCommerce website owners might not know how to rectify. Things like page loading speed, URL structures, and indexing issues can all negatively impact your online store’s SEO performance.
Our bespoke Magento SEO services will help you get your rankings on track. We’ll start with an in-depth site audit to identify what could be holding your site back. We’ll then get to work on actioning and optimising everything from the audit, including removing duplicate content, fixing URL structures, optimising content, updating keyword targeting, and more to get your Magento website ranking.
We can also work alongside your current marketing team to provide ongoing SEO consulting and optimisation help, to ensure that you don’t lose your rankings and valuable traffic.
Unlike other technical SEO agencies in Manchester, we act as an extension of your brand. That means learning what a good ROI looks like to you, and understanding how new objectives will affect the next phase of your marketing campaigns. Our data-driven approaches are led by your business needs and are agile without compromise.
Our work is always set on one goal: conversions. As technical best practices and SEO strategies evolve, we’ll ensure that both align.
And if something isn’t working, we’ll say so. We’re brand partners, not ‘yes’ people. Tecmark is focused on getting the absolute most from your investment – whether that’s for a one-off project or continuous technical SEO services.
Talk to us about your next eCommerce SEO project today. Give us a call at 0161 266 4450, email us at info@tecmark.co.uk, or fill out the form below. It only takes a minute!
Use our other technical and online marketing skills for even stronger results.
Launch PPC campaigns for desktop, tablet and mobile screens. We enhance quality scores by targeting those who are used to certain displays.
From creative rebranding to conversion-optimised landing pages, restructure your site with all elements of the user journey in mind.
From link building and technical SEO to content marketing and on-page SEO. Tecmark’s expertise in SEO is unmatched and can be an integral part of your marketing strategy.
Make the most out of your Google Analytics data with custom dashboard set up and ongoing support from our analytics experts.
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