Google Analytics and Google Tag Manager are invaluable tools to truly understand your website and give you actionable insights to support your marketing strategy.
We’ll review your Google Analytics account to make sure it’s set-up correctly and giving exactly the information you need to help you better understand visitor behaviour and website performance.
Not an Analytics expert? Don’t fret. Our team will work with you every step of the way to show you where and how to improve your account and gather better quality data. Then, we’ll help you understand the data you’ve collected, and show you how to use it to increase website sales and drive digital marketing strategies
Our success speaks for itself. We’ve worked with, and continue to work with, some of the biggest names in the UK.
Learn from your website’s data to increase traffic, improve customer experiences and increase the ROI on marketing spend with set up and ongoing support for your Google Analytics and Google Tag Manager accounts.
First, we’ll make sure that we’ve dotted the I’s and crossed the T’s on every contract. Then, we’ll work with you to ensure we have the correct level of access to all of your website tools and softwares.
With all relevant stakeholders together, we’ll set-out the objectives and key results.
We’ll ensure that each core point of contact has the required access and visibility for each tool. If any of the tools mentioned don’t meet your level of compliance, we’re happy to be flexible and use something else: as long as we can properly track and document what needs to be done.
Using our proven strategies, created with over 12 years of experience in the industry, we evaluate over 50 items. We’ll start with best practice and core fundamentals of enhanced eCommerce tracking. When available, we’ll also dive into the detail of your Google Tag Manager setup, highlighting any further improvements to the data layer.
We’ll begin journey mapping and ensure that you’re capturing and tracking the correct data points so you have the full picture of what changes are needed. We’ll set up dashboards and customised reporting to make sure we’re always working toward your business goals. And when we find any gaps, we’ll pick up a separate work stream to make sure nothing is missed.
We’ll give you a detailed report filled with actionable insights, not just buzzwords.
Wherever we find data gaps or room for improvement, we’ll highlight the best possible solution to the problem. Then, we’ll present all our findings in one detailed report. The report will provide a very clear view on the areas we reviewed, where the problems lie, the priority level, and what you should do about it. We’ll present this back to you in a key findings report.
Once we’ve agreed the priority list of fixes, it’s time to start executing the changes. This is where we’ll need the highest level of communication with you to ensure everything is implemented, quality assurance checked, and tracking correctly.
We’ll also provide documentation for each change, covering the what, why and how. And, we’ll provide Google Analytics support for up to one month after our work to ensure all your metrics are tracking correctly.
With Google Analytics Consulting from Tecmark, you’ll have access to a depth of analytics skills you’d struggle to find anywhere else. Our Analytics team is:
We keep our approach flexible, to deliver tangible value, fast.
Unlike many other agencies, we act as an extension of your brand. That means learning what a good ROI looks like to you, and understanding how new objectives will affect the next phase of your SEO campaign. Our data-driven approaches are led by your business needs and are agile without compromise.
Our work is always set on one goal: conversions. As SEO practices and your content marketing evolve, we’ll ensure that both align.
And if something isn’t working, we’ll say so. We’re brand partners, not ‘yes’ men. Tecmark are focused on getting the absolute most from your investment – whether that’s for a one-off project or continuous SEO services.
Use our other technical and online marketing skills for even stronger results.
Launch PPC campaigns for desktop, tablet and mobile screens. We enhance quality scores by targeting those who are used to certain displays.
From creative rebranding to conversion-optimised landing pages, restructure your site with all elements of the user journey in mind.
Design an app with best-in-class coding practices, as well as a deep understanding of your goals and brand identity. We’ll then measure performance and keep updating it.
From link building and technical SEO to content marketing and on-page SEO. Tecmark’s expertise in SEO is unmatched and can be an integral part of your marketing strategy.
We’re the only digital marketing agency you’ll ever need. Talk to us about your Analytics goals. It only takes a minute!