Google Analytics Set Up & Support

Use Google Analytics to it’s full potential.

Google Analytics and Google Tag Manager are invaluable tools to truly understand your website and give you actionable insights to support your marketing strategy.

We’ll review your Google Analytics account to make sure it’s set-up correctly and giving exactly the information you need to help you better understand visitor behaviour and website performance.

Not an Analytics expert? Don’t fret. Our  team will work with you every step of the way to show you where and how to improve your account and gather better quality data. Then, we’ll help you understand the data you’ve collected, and show you how to use it to increase website sales and drive digital marketing strategies

Our clients

Our success speaks for itself. We’ve worked with, and continue to work with, some of the biggest names in the UK.

Coop
GoSimpleTax
B&M Stores
Sony
Karcher
Holiday Gems
Saga
Travelbag
Bupa Cromwell Hospital
sainsbury's

How we do Google Analytics Support

Learn from your website’s data to increase traffic, improve customer experiences and increase the ROI on marketing spend with set up and ongoing support for your Google Analytics and Google Tag Manager accounts.

Diligent Onboarding

First, we’ll make sure that we’ve dotted the I’s and crossed the T’s on every contract. Then, we’ll work with you to ensure we have the correct level of access to all of your website tools and softwares.

In-Depth Analytics and Tracking Audit

Using our proven strategies, created with over 12 years of experience in the industry, we evaluate over 50 items. We’ll start with the best practice and core fundamentals of enhanced eCommerce tracking. When available, we’ll also dive into the detail of your Google Tag Manager setup, highlighting any further improvements to the data layer.

Analytics Recommendations Report

We’ll give you a detailed report filled with actionable insights, not just buzzwords.

Wherever we find data gaps or room for improvement, we’ll highlight the best possible solution to the problem. Then, we’ll present all our findings in one detailed report. The report will provide a very clear view on the areas we reviewed, where the problems lie, the priority level, and what you should do about it. We’ll present this back to you in a key findings report.

Kick-off and Project Management

With all relevant stakeholders together, we’ll set out the objectives and key results.

We’ll ensure that each core point of contact has the required access and visibility for each tool. If any of the tools mentioned don’t meet your level of compliance, we’re happy to be flexible and use something else: as long as we can properly track and document what needs to be done.

Analytics and Tracking Analysis

We’ll begin journey mapping and ensure that you’re capturing and tracking the correct data points so you have the full picture of what changes are needed. We’ll set up dashboards and customised reporting to make sure we’re always working toward your business goals. And when we find any gaps, we’ll pick up a separate work stream to make sure nothing is missed.

Fix and Support

Once we’ve agreed on the priority list of fixes, it’s time to start executing the changes. This is where we’ll need the highest level of communication with you to ensure everything is implemented, quality assurance checked, and tracking correctly.

We’ll also provide documentation for each change, covering the what, why and how. And, we’ll provide Google Analytics support for up to one month after our work to ensure all your metrics are tracking correctly.

Our Google Analytics Support Services

Learn from your website’s data to increase traffic, improve customer experiences and increase the ROI on marketing spend with set up and ongoing support for your Google Analytics and Google Tag Manager accounts.

1

Diligent Onboarding

First, we’ll make sure that we’ve dotted the I’s and crossed the T’s on every contract. Then, we’ll work with you to ensure we have the correct level of access to all of your website tools and softwares.

2

Kick-off and Project Management

With all relevant stakeholders together, we’ll set out the objectives and key results.

We’ll ensure that each core point of contact has the required access and visibility for each tool. If any of the tools mentioned don’t meet your level of compliance, we’re happy to be flexible and use something else: as long as we can properly track and document what needs to be done.

3

In-Depth Analytics and Tracking Audit

Using our proven strategies, created with over 12 years of experience in the industry, we evaluate over 50 items. We’ll start with best practice and core fundamentals of enhanced eCommerce tracking. When available, we’ll also dive into the detail of your Google Tag Manager setup, highlighting any further improvements to the data layer.

4

Analytics and Tracking Analysis

We’ll begin journey mapping and ensure that you’re capturing and tracking the correct data points so you have the full picture of what changes are needed. We’ll set up dashboards and customised reporting to make sure we’re always working toward your business goals. And when we find any gaps, we’ll pick up a separate work stream to make sure nothing is missed.

5

Analytics Recommendations Report

We’ll give you a detailed report filled with actionable insights, not just buzzwords.

Wherever we find data gaps or room for improvement, we’ll highlight the best possible solution to the problem. Then, we’ll present all our findings in one detailed report. The report will provide a very clear view on the areas we reviewed, where the problems lie, the priority level, and what you should do about it. We’ll present this back to you in a key findings report.

6

Fix and Support

Once we’ve agreed on the priority list of fixes, it’s time to start executing the changes. This is where we’ll need the highest level of communication with you to ensure everything is implemented, quality assurance checked, and tracking correctly.

We’ll also provide documentation for each change, covering the what, why and how. And, we’ll provide Google Analytics support for up to one month after our work to ensure all your metrics are tracking correctly.

Get Google Analytics Experts On Tap.

With Google Analytics Consulting from Tecmark, you’ll have access to a depth of analytics skills you’d struggle to find anywhere else. Our Analytics team is:

Independent

Our Analytics experts give impartial advice with no hidden agendas.

Agile

We keep our approach flexible, to deliver tangible value, fast.

Accessible

Have direct contact with your Analytics Consultant throughout.

Transparent

No smoke and mirrors. You get what you pay for.

 

Why work with Tecmark?

Unlike many other agencies, we act as an extension of your brand. That means learning what a good ROI looks like to you, and understanding how new objectives will affect the next phase of your SEO campaign. Our data-driven approaches are led by your business needs and are agile without compromise.

Our work is always set on one goal: conversions. As SEO practices and your content marketing evolve, we’ll ensure that both align. 

And if something isn’t working, we’ll say so. We’re brand partners, not ‘yes’ men. Tecmark are focused on getting the absolute most from your investment – whether that’s for a one-off project or continuous SEO services.

Google Analytics Support: Frequently Asked Questions

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