Paid Search Campaigns | Manchester

With over 12 years experience, Tecmark can help you create and manage tailored campaigns across all paid media platforms.

Create an Effective PPC Campaign with Tecmark

Pay per click advertising is a measurable, high impact method of generating leads or sales online – but only if you get it right

As a paid search agency, our PPC team has over 10 years’ experience in pay per click advertising and generates a healthy ROI for a range of clients in competitive sectors including finance, insurance, travel and gaming.

Your customers are at the centre of our PPC strategy and they are interacting with as many as 3 or 4 screens during a buying cycle. Our PPC specialists have been working on mobile and multiscreen since 2009 so we’ve got years of experience in creating device specific campaigns based on your customers’ buying cycles and your business goals

Our Approach to PPC Campaigns

Research

Understanding you, your competitors, the way users are searching for your products and services in Google and Bing and the devices they use in the buying cycle.

Campaign structuring

Ensuring we can quickly and easily identify the highest performing segments of the campaign and can channel budget effectively into them. Structuring the campaign correctly also enables us to most effectively target users based on the devices they are using, catering to users on desktops and laptops as well as tablets and mobile devices. It also allows us to enhance quality score and therefore lower click costs and ultimately CPAs.

Landing Page and Ad Copy Testing

We optimise ad copy and the landing pages for your goals and to make sure your potential new customers have a consistent experience. We are constantly testing ad copy and landing pages for the best results.

Remarketing and Targeting

PPC lets you get a second bite at potential customers who’ve already visited your site but didn’t convert. Through clever retargeting strategies, we can ensure you’re present at each stage of the buying cycle.

Budget Management

Frequently assessing budget allocation to ensure that budget is restricted on lower converting sections of the campaign and channelled most effectively into the most lucrative areas.

Reporting and Analysis

Consistent reporting, reviewing the campaign’s performance in terms of the ROI and the elements of the campaign that performed the best. Data gathered during monthly reporting is used to plan the coming month’s strategy.

 

Create a Results Driven PPC Campaign

Our in house Internet Marketing team runs PPC campaigns in a number of industries and has a proven record in:

  • Most efficient use of budget
  • Enhancing PPC quality score in Google Adwords
  • Writing effective PPC ad copy
  • Keyword research
  • PPC landing page optimisation
  • Conversion set up and monitoring
  • ROI reporting

We’ll spend time getting to know you, your business and your objectives in order to ensure we’re delivering results.

Whether you’re already running an existing PPC campaign and are looking to improve its performance, or you’re considering a brand new campaign, at Tecmark, we can make PPC advertising across both Google and Bing work for your business.

Other Search Services We Offer

We consult on all levels of SEO strategy – whether you are looking to your website, embarking on a startup or integrating SEO into a major marketing campaign.

Page Speed Optimisation 

Audit, analysis and development to improve the functionality and efficiency of your site’s pages.

Information Architecture 

Working with your business objectives to design and build an organised, easy-to-navigate website.

Site Migrations

Migrating content with a full audit and improvement of your previous content and site structure.

Backlink Audits 

Analysis and guidance on removing negative or broken links and adding high-value links.

Technical Site Audit 

Identifying and offering solutions for technical issues that are blocking or slowing search engine crawls.

SEO Strategy 

Tecmark offers a bespoke package for your individual business needs, aspirations and budget.

Why Choose Us?

Your goals are our objectives

We use our industry expertise to create innovative, game-changing websites that help our clients to grow their business, keeping a constant focus on ROI.

Open ended collaboration

As your needs change, we adapt.

We are a versatile web design agency who are able to change and deliver based on your business needs.

Working with you, not for you

We partner with you. So if there’s something in your brief that doesn’t stack up, we’ll let you know and work with you to find another way of approaching it.

Brands we work with...

CoOp
B&M
Sony
TravelBag
Karcher Logo
Holiday Gems
Bupa Logo
Saga Logo

Let's get started...


Call Now Email Now