Website migrations are a serious undertaking that can have a major impact on SEO efforts. If you’re making significant changes to your websites, such as moving to a new domain or CMS, you’ll want to make sure you have an expert web development and site migration team behind you.
With over 13 years of experience in the SEO industry, our website migration experts have successfully migrated hundreds of websites. Our SEO-friendly website migration checklist ensures that your migration goes as smoothly as possible, with minimal impact on your website’s visibility and organic traffic.
Let our team do the heavy lifting for you. We’ll handle your project of any size and migrate your website effectively and efficiently.
Our success speaks for itself. We’ve worked with some huge names, including Sony, Bupa and the Co-op.
Our web migration experts can advise on:
Our SEO-led site migrations include:
We test and audit each page of your current site, analysing keyword rankings and crawl volume and frequency.
We ensure that your URL redirects make sense to crawls and users – avoiding broken link messages like 404 error, avoiding long redirect loops, and dropping your old link out of Google’s index after redirect.
We’ll find and correct any technical navigation issues, so that they don’t transfer to your new site.
We’ll verify ownership of your new domain to index your new site in Google and Bing and give you access to search data and analytics.
We use link, keyword, and crawl and index data to establish if your new site is superior – enabling in-depth, helpful post-migration analysis.
We compile a complete list of backlink data, so you can ensure all links from other sites go to your new URL. Helping you to give advance notice to sites which backlink to yours, and providing data after launch on any backlinks which need to be updated.
We’ll find and remove multiple versions of the same page. Re-writing or removing syndicated content from your website files.
Website migrations are not as simple as just swapping content from one site to another. They can be very complicated if you don’t have a strategic and comprehensive migration plan in place.
Our technical SEO and team has a tried and tested website migration checklist for this process, ensuring everything goes smoothly, from start to finish. We know the challenges that can arise, and we know how to navigate them.
How we ensure migration success:
This list is not exhaustive, as every website migration is different and will have its own unique demands. Get in touch with our migration specialists early to discuss the full scope of your project.
Whether you’re improving the URL structure or changing your domain name, website migrations are an exciting opportunity to give your website a much-needed update, improved customer experience or technical change.
Every type of website migration brings its own risks to SEO, and not planning ahead for these can come at the expense of your hard-earned rankings.
Our development and SEO teams have identified these risks, ensuring that we avoid them and create a bulletproof migration strategy that is successful, while preserving and improving your SEO performance.
Unlike other technical SEO agencies, we act as an extension of your brand. That means learning what a good ROI looks like to you, and understanding how new objectives will affect the next phase of your SEO campaign. Our data-driven approaches are led by your business needs and are agile without compromise.
Our work is always set on one goal: conversions. As SEO practices and your website evolves, we’ll ensure that both align.
And if something isn’t working, we’ll say so. We’re brand partners, not ‘yes’ men. Tecmark is focused on getting the absolute most from your investment – whether that’s for a one-off website migration project or continuous SEO services.
The term “website migration” refers to the redirecting of traffic from an old website to a new one once it has been developed. Failing to do this can lead to lost custom – and failing to do it efficiently can cause you to drop down the search engine rankings.
Website migrations can have a lot of benefits if performed correctly. For example, switching to a more reliable server or host, improving your user interface, and even switching protocol from HTTP to HTTPS can have a great impact on your rankings.
The time it takes to perform a website migration is dependent on many factors, such as the complexity and size of the website, server speeds, or outdated software.
It’s important to get an understanding of the full project and migration plan and consider the timing of the full process, otherwise, rushed jobs can lead to faulty migrations.
No, your website will remain online for the duration of the migration process. Tecmark will set up a staging site on a local server during this period so the transition to the new host/server/domain will be seamless.
When you arrange a content migration, the content held by your old CMS (Content Management System) is transferred to a new one. This needs to be done thoroughly and carefully. Content may also need to be reorganised, redesigned or – in some cases – rewritten.
If you haven’t planned your migration properly or undertaken comprehensive checks to ensure its success, you may find that you lose your rankings within search engine results. This is why many business owners choose to use the services of specialists when migrating a site.
To make a successful migration plan in website migration, these key areas must be considered:
Talk to us about your website migration project today. Give us call at 0161 266 4450, send us an email at email@example.com, or fill out the form below. It only takes a minute!
Use our other technical and online marketing skills for even stronger results.
Identifying and offering solutions for technical issues that are blocking or slowing search engine crawls.
From creative rebranding to conversion-optimised landing pages, restructure your site with all elements of the user journey in mind.
We’ll optimise all factors that affect your page loading speed to help you offer the same seamless experience to all of your visitors.
From link building and technical SEO to content marketing and on-page SEO. Tecmark’s expertise in SEO is unmatched and can be an integral part of your marketing strategy.