Website Migration services led by SEO

Website migrations are a serious undertaking that can have a major impact on SEO efforts. If you’re making significant changes to your website, such as moving to a new domain or CMS, you’ll want to make sure you have an expert web development team behind you.

With over 12 years of experience in the digital marketing industry, our website migration experts have successfully migrated hundreds of websites. Our SEO-friendly migration strategy ensures that the migration goes as smoothly as possible, with minimal impact on your organic traffic.

Let our team do the heavy lifting for you. We’ll handle your project of any size and migrate your website effectively and efficiently.

Our clients

Our success speaks for itself. We’ve worked with some huge names, including Sony, Bupa and the Co-op.

Coop
GoSimpleTax
B&M Stores
Sony
Karcher
Holiday Gems
Saga
Travelbag
Bupa Cromwell Hospital
sainsbury's

Types of Website Migrations

Our web migration experts can advise on:

  • Domain Migrations: Changing your website URL from “olddomain.com” to “newdomain.com”
  • Protocol Migrations: Changing your website protocol from HTTP to HTTPS
  • Subdomain Migrations: Changing your website from “www.website.com” to “subdomain.website.com”
  • Top-level domain Migrations: Changing your website URL from a .co.uk to a .org, .com, etc.
  • Content Management System Migrations: Moving your website from your current CMS to a new one, for instance, moving from WordPress to Joomla.
  • Redesign Migrations: Modifications that range from minor aesthetic changes to a full website redesign with major code and copy changes.
  • Structural Migrations: Changing the website structure, or the user flow of a website or URL structure.

How we do Website Migrations

Our SEO-led site migrations include:

Site URL Crawl and Page Inventory

We test and audit each page of your current site, analysing keyword rankings and crawl volume and frequency.

URL Mapping and Redirect Strategy

We ensure that your URL redirects make sense to crawls and users – avoiding broken link messages like 404 error, avoiding long redirect loops, and dropping your old link out of Google’s index after redirect.

Repair Site Navigation and Internal Links

We’ll find and correct any technical navigation issues, so that they don’t transfer to your new site.

Site Move Verification With Google and Bing

We’ll verify ownership of your new domain to index your new site in Google and Bing and give you access to search data and analytics.

Benchmarking Current Site Performance

We use link, keyword, and crawl and index data to establish if your new site is superior – enabling in-depth, helpful post-migration analysis.

Backlink Link Updates

We compile a complete list of backlink data, so you can ensure all links from other sites go to your new URL. Helping you to give advance notice to sites which backlink to yours, and providing data after launch on any backlinks which need to be updated.

Duplicate Content Removal

We’ll find and remove multiple versions of the same page. Re-writing or removing syndicated content from your website files.

Hosting and Domain Support

We’ll provide a step-by-step guidance on getting your site on the domain register, choosing a resilient web hosting account, advising on shared hosting, and changing Domain Name System (DNS) records for a new IP address.

The Importance of a Successful Site Migration

Website migrations are not as simple as just swapping content from one site to another. They can be very complicated if you don’t have a strategic and comprehensive migration plan in place. 

Our technical SEO and team has a tried and tested website migration checklist for this process, ensuring everything goes smoothly, from start to finish. We know the challenges that can arise, and we know how to navigate them.

How we ensure migration success: 

  • Benchmarking: setting out measurable and realistic objectives for the migration
  • Planning: allocating the right timeframe and sufficient resources to the project
  • UX and SEO Management: improving user experience without losing SEO content or search results rankings
  • Pre and Post-Launch Testing: thorough testing of your site from technical, SEO and Google Analytics standpoints.
  • Bug Fixing: efficient response to bugs, post-launch
  • Education: guidance on how and why website migrations need serious investment and flexible time frames

This list is not exhaustive, as every website migration is different and will have its own unique demands. Get in touch with our migration specialists early to discuss the full scope of your project.

Why SEO Should Lead Your Website Migration

Whether you’re improving the URL structure or changing your domain name, website migrations are an exciting opportunity to give your website a much needed update, improved customer experience or technical change. 

Every type of website migration brings its own risks to SEO, and not planning ahead for these can come at the expense of your hard-earned rankings.

Our development and SEO teams have identified these risks, ensuring that we avoid them and create a bulletproof migration strategy that is successful, while preserving and improving your SEO performance.

Why work with Tecmark?

Unlike other technical SEO agencies, we act as an extension of your brand. That means learning what a good ROI looks like to you, and understanding how new objectives will affect the next phase of your SEO campaign. Our data-driven approaches are led by your business needs and are agile without compromise.

Our work is always set on one goal: conversions. As technical SEO practices and your website evolves, we’ll ensure that both align. 

And if something isn’t working, we’ll say so. We’re brand partners, not ‘yes’ men. Tecmark is focused on getting the absolute most from your investment – whether that’s for a one-off website migration or continuous SEO services.

Website Migration Services: Frequently Asked Questions

Start a conversation.

 Talk to us about your website migration project today. Give us call at 0161 266 4450, send us an email at info@tecmark.co.uk, or fill out the form below. It only takes a minute!


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