How to Prepare for Google’s Page Experience Update May 2021
Google’s overall goal, and the mission of the Google Algorithm, is to give searchers exactly what they’re looking for, right when they’re looking for it...
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Local search is on the rise, and without a local SEO strategy in place, you could be missing out on invaluable local search traffic.
Thanks to our wealth of local SEO experience, we’ve developed processes for efficiently scaling-up search engine marketing for local stores of all sizes and types, without losing the technical attention to detail that’s foundational to delivering top results and increasing SEO performance.
If your business operates locally, or serves a targeted area, and wants to increase local visibility and attract a larger customer base, learn more about how our SEO agency can help.
Our success speaks for itself. We’ve worked with, and continue to work with, some of the biggest brands in Manchester and around the UK.
Local SEO ensures that your business is visible when people are searching for your services. Using various local on-page and off-page signals, your website communicates the local relevance of each search to Google.
Using various methods and techniques, including link building, ‘local pack’ or ‘3-pack’ optimisation, keyword discovery and exploration of local terms, SiLs (service in location), Google My Business, location citations, on-page content optimisation and technical optimisation, we’ll help get your business in front of the right eyes.
Whether you’re a small-to-medium independent business or an organisation with several locations, you can achieve successful business growth using effective local SEO strategies.
We focus on fueling organic business growth by maximising qualified traffic, improving website experience and focusing on conversions and return on investment.
Local SEO is vital to any business that serves local customers in a targeted area, whether you’re a service-based business operating in a catchment area or a bricks-and-mortar store looking to get feet through the door.
46% of Google searches have local intent, and 78% of local searches resulted in an offline purchase, meaning that shoppers want to spend their money locally, and they look to Google to show them where.
Our local SEO agency can help you:
We use a wide range of local SEO techniques to help you rank on Google and attract local customers. Your local SEO strategy could include:
We conduct a full site audit to understand your website’s current local search performance and identify opportunities to improve upon.
We’ll help you fully optimise your Google My Business profile – an essential part of building your local presence – enabling you to manage your Google Maps listing, Knowledge Panel and more.
Your website will represent your full local profile and include your address and references to local services and areas you serve.
We’ll make sure your business name and address is written consistently across reputable publications online, so Google will trust your location and legitimacy in your target sector.
Our SEO agency is completely transparent. We’ll help you fully understand the work we’re doing, the timeframes required to do it, and regularly report back to you on any progress, so you’re never left guessing about the value of our local SEO efforts.
We’ll take a deep dive into keyword research to identify what customers are searching for in your area, and if any “near me” or service-in-location keywords are relevant to you.
Using technical SEO tools, we’ll perform an in-depth technical audit of your website, and provide suggestions for image optimization, speed, and technical on-page SEO elements to boost your website performance and user experience.
Using the local keyword research, we’ll help you create locally-optimised content that covers other relevant terms in more detail, including landing pages, blogs and detailed guides.
We’ll markup your website with relevant structured data and schema to improve the way your page displays in SERPs, rich snippets, and knowledge panels.
We don’t just tell you what needs to be done and give you a fix-it list without explanation. Our SEO consultant service is based on bringing you the best local SEO expertise around to help you achieve your business goals.
We take a collaborative approach to our work with you and helping you understand local SEO opportunities and trade-offs, so you can make successful, scalable decisions for your local business.
We start with a full technical audit, so we can understand your current website and see where it’s underperforming and find potential opportunities to capitalise on. We’ll use this as a jumping-off point for creating a scalable local search strategy detailing on-page SEO and off-page SEO requirements. You can then undertake this work yourself, or use Tecmark’s digital agency to do it for you!
We’ll even provide you with best practice guidelines for any SEO issues you may come across, such as optimisation best practices, technical SEO best practices, and more.
With local SEO consulting, you will:
Unlike many other local SEO agencies in Manchester, we act as an extension of your brand. That means learning what a good ROI looks like to you, and understanding how new objectives will affect the next phase of your business. Our data-driven local search approaches are led by your business needs.
Our work is always set on one goal: conversions. As SEO practices and your local marketing evolves, we’ll ensure that both align.
And if something isn’t working, we’ll say so. We’re brand partners, not ‘yes’ men. Tecmark is focused on getting the absolute most from your investment – whether that’s for a one-off project or continuous local SEO services.
Talk to us about your next local SEO project today. Give us a call at 0161 266 4450, email us at info@tecmark.co.uk, or fill out the form below. It only takes a minute!
Use our other technical and online marketing skills for even stronger results.
Launch PPC campaigns for desktop, tablet and mobile screens. We enhance quality scores by targeting those who are used to certain displays.
From creative rebranding to conversion-optimised landing pages, restructure your site with all elements of the user journey in mind.
From link building and technical SEO to content marketing and on-page SEO. Tecmark’s expertise in SEO is unmatched and can be an integral part of your marketing strategy.
Make the most out of your Google Analytics data with custom dashboard set up and ongoing support from our analytics experts.
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