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Latest from Tecmark

Could Local Search have prevented High Street Closures?

Posted June 8, 2018 by Rob Bester in Local Search Marketing

Has your business struggled to get customers through the door in 2018? UK consumers have become fairly used to major high street brands struggling and in worst case scenarios having to close down completely due to lack of footfall. This has led to many well-loved brands having to close their doors permanently – but could […] Read more

The Impact of Emerging Technology on Local Search Marketing

Posted May 23, 2018 by Rob Bester in Local Search Marketing

Savvy businesses who rely on local search will already be well aware that the key to getting new customers into their stores is by increasing their online visibility; making sure they can be ‘seen’ by anyone who happens to search for ‘jewellers near me’ or ‘closest cinema’. Thankfully there has also been a number of […] Read more

How to get the most out of Brainwriting for your Business

Posted April 27, 2018 by Rob Bester in Content Marketing

Brainwriting 635 method for idea generation

Have you ever struggled with idea generation? There is a constant demand to stay ahead of competitors in any industry you might find yourself in. One of the fundamental ways of doing this is to remain innovative; challenging your business with new answers to existing questions and adapting to major changes within your own industry […] Read more

How Local Search Tactics can Improve Footfall for your Business

Posted April 13, 2018 by Rob Bester in Local Search Marketing

Despite online sales soaring for most big multi-channel businesses, it has been predicted by Accenture that the “brick-and-mortar store will continue to make the largest revenue contribution until at least 2026”. This directly ties to the importance of local search, allowing businesses to be found easily online, which translates to a store visit and subsequent […] Read more

Public Relations – Where did it come from and where is it headed?

Posted March 23, 2018 by Jessica Pardoe in Content Marketing

Public Relations quote

Public Relations, one could argue has been around since the dawn of time. Ever since humans have been able to talk they’ve been able to persuade. But, when did we begin to make a business out of it? So, what is Public Relations? First things first, what is PR? Defined by the ever trusted CIPR, […] Read more

Local Search Marketing Trends in 2018

Posted February 16, 2018 by Rob Bester in Local Search Marketing

Have you been trying to improve your local search ranking lately? While you might want to think about creating a local search strategy from the ground up, it might also be of value to find out about current trends that will help you when trying to appeal to local customers or mobile users, especially if […] Read more

Copywriting Clichés: are you a serial offender?

Posted January 9, 2018 by Rebecca Beale in Content Marketing

Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd. Read more

4 Copywriting Mistakes to Avoid!

Posted December 13, 2017 by Rebecca Beale in Content Marketing

When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […] Read more

Latest from Tecmark

If you run a business with one or more local outlets, any Search Engine Optimisation approaches will only be doing their job comprehensively if your online visits convert to actual in-store purchases. So, how can you nudge people into making the switch from browsing the internet, to setting foot inside a branch? Even if yours […]

The Google My Business tool just became a lot more helpful, again You can now add your service areas to Google My Business if they’re different, or more widespread than your physical address. This is a significant update that has solved a common, and detrimental issue for many users. Find out all about the update, […]

Google is constantly evolving and changing – that’s what makes it simply so innovative. With so many developments consistently underway, it’s easy for some to pass you by without any notice. However, if you’ve a keen interest in search then there are a few Google updates that you really ought to know about.