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Content marketing insight and advice

Latest from Tecmark

The three steps to creating effective seasonal content

Posted October 20, 2017 by Rebecca Beale in Content Marketing

Halloween is almost upon us, and alongside the pumpkin spiced lattes and Pennywise costumes comes an indigestible amount of seasonal content from brands. Some of it is absolutely amazing, some… not so much. Read more

How To Influence Influencers: 4 Foolproof Techniques

Posted October 13, 2017 by Richard Parkinson in Digital PR

When working with influencers you can have incredibly varied outcomes, because every single influencer is different; each one is their own person, with their own lives, doing their own thing. For that reason, in this post I focused on how to influence the influencer. Read more

8 Failsafe Ways of Generating the Best Blog Ideas

Posted October 6, 2017 by Louise Berry in Content Marketing

When it comes to producing blog ideas, it can easily become like a feast or a famine. One day you’re brimming full of thoughts and concepts, the next day you’re scratching around for a spark of inspiration. Read more

My First Day as a Tecmark Intern – by Jessica

Posted September 29, 2017 by Jessica Pardoe in Digital PR

After a summer of waiting that seemed to go on for forever and a day, today I finally started my Internship at Tecmark and I can hand on heart say it did not disappoint. If anything it exceeded all my expectations and more. Read more

SEO Tips for SMEs with a small budget

Posted September 28, 2017 by Tom Howell in Search

For a small business, SEO can prove to be a tricky thing to master. For those SMEs that know the power of SEO and the effect it can have on their organisation’s website, it can prove to be an effective weapon in the battle in the consumer battleground of online services. Read more

We’ve moved! Come and see us, we are on Portland Street

Posted September 20, 2017 by Louise Berry in News

And while moving and dealing with all the usual ‘stress’ we wrote a survival guide to moving offices – you are welcome! So we left our lovely 15th floor haven behind … and moved up to the 3rd floor of 127 Portland Street in central Manchester. Read more

Safe link building tactics explained – chasing unlinked brand mentions

Posted September 18, 2017 by Harry Thornton in Content Marketing & Search

Link building is often referred to as one of the most difficult and time-consuming aspects of SEO. With Google constantly clamping down on tactics, it’s becoming more and more important to master the age-old techniques; one of which is chasing unlinked brand mentions. Read more

What are Customer Personas and why are they useful?

Posted September 6, 2017 by Joe Curran in Development

The creation of user personas is a powerful technique for helping to increase the usability of your website or web app. Personas span from knowing your client base by conducting user research and who you’re targeting your website or services for. Read more

Latest from Tecmark

Do you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]

Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.

When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]