The Complete Local Search Checklist for 2019

As Google’s algorithm priorities hyperlocal results, it’s more important than ever for businesses to ensure local search is a part of any marketing strategy and plan. 

The types of business that benefit from local search include professional services such as solicitors and accountancy firms, health and beauty services including doctors, dentists, hairdressers and tanning studio’s.

As well as tradesmen such as plumbers and electricians and not forgetting food and beverage/the hospitality industry. 

Amongst using traditional SEO, there are numerous local SEO ranking factors that businesses big and small can take advantage of in order to battle against competitors and not be buried amongst the search engines. 

These ranking factors include: 

  • Proximity 
  • Reviews 
  • Business name citations and consistency 
  • Domain Authority 
  • Google My Business category
  • Keywords in business title

And ultimately, in a nutshell, come down to 

  • Distance
  • Relevance 
  • Prominence

Local Search Checklist - TecmarkImage Credit: SEO Expert Brad

“If more small businesses managed to crack local SEO, the value it could bring to both their online and offline presence could be enormous” – 123 Reg

We’ve put together a 2019 local SEO checklist of everything you should be doing if you’re not already, some businesses depending on the nature of the business weigh more on certain ranking factors than others, but all should be considered for the best results. 

Growth in mobile searches

Primark - GMB

  •  Ensure content is optimised, Google has said that one of the top three ranking factors for organic search is “content” but not just any content, it’s essential to create high-quality material which is a combination of research, SEO, and design.
  • Keyword and user intent research should always be at the forefront as it’s vital to find out what the audience is searching for and what content they want to see, after all, if no one wants to read your content then why are you doing it? The design is also another critical factor, and the use of large video and images should be considered, as these can often slow down a website.
  •  Embed or include Google maps
  • Ensure that the business address and contact details are easy to find and are marked up with Schema for search engines to understand the information better.
  • Optimise title tags as well as heading tags, for optimising tags for local search; it’s essential to include locally relevant terms such as a town or street names, etc.
  •  Ensure meta descriptions are clear, using relevant local keywords

Google Listing

  • Manage your online reviews, Bright Loca’s survey reported that 97% of all consumers read local reviews in 2018.
  • NAP Consistency: Your name, address and phone number should be on each of your site pages.
  • Build local citations and be aware of citations, useful tools such as Yext can be used to identify listings and ensure there are no mistakes.
  • Build quality local links for link building (this includes locally relevant, Industry relevant and highly authoritative sites)

To conclude, local search should be a vital part of any marketing strategy and is especially crucial for smaller and independent businesses where local footfall and engagement is even more important in order for the company to grow.

Lauren Watson
Lauren Watson
Lauren is a digital producer at Tecmark, she has over five years of project management experience working with a variety of brands both online and offline. Lauren is a lover of all things digital when it comes to communication and marketing and is also currently studying a postgraduate masters degree in Digital Marketing to further enhance her digital expertise.

We create websites with your customer in mind to help you build your brand and grow your business.

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