When working with influencers you can have incredibly varied outcomes, because every single influencer is different; each one is their own person, with their own lives, doing their own thing. For that reason, in this post I focused on how to influence the influencer. Read more
When it comes to producing blog ideas, it can easily become like a feast or a famine. One day you’re brimming full of thoughts and concepts, the next day you’re scratching around for a spark of inspiration. Read more
After a summer of waiting that seemed to go on for forever and a day, today I finally started my Internship at Tecmark and I can hand on heart say it did not disappoint. If anything it exceeded all my expectations and more. Read more
For a small business, SEO can prove to be a tricky thing to master. For those SMEs that know the power of SEO and the effect it can have on their organisation’s website, it can prove to be an effective weapon in the battle in the consumer battleground of online services. Read more
And while moving and dealing with all the usual ‘stress’ we wrote a survival guide to moving offices – you are welcome! So we left our lovely 15th floor haven behind … and moved up to the 3rd floor of 127 Portland Street in central Manchester. Read more
Link building is often referred to as one of the most difficult and time-consuming aspects of SEO. With Google constantly clamping down on tactics, it’s becoming more and more important to master the age-old techniques; one of which is chasing unlinked brand mentions. Read more
The creation of user personas is a powerful technique for helping to increase the usability of your website or web app. Personas span from knowing your client base by conducting user research and who you’re targeting your website or services for. Read more
At Tecmark when we start working on a new campaign, one of the first things we request access to is Google Analytics. For SEO teams in particular it’s a really important tool to measure how well our campaigns are performing and if our clients are getting a good return on investment. Read more
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Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]
While it’s good to have words on your site, but copywriting isn’t just about filling up the page with words and moving on to the next task. There’s so much more to copywriting than hammering the keyboard for eight hours a day. Fulfilling the task requires a lot more than hitting the word count.