Did you know that 46% of all Google searches are local? Local SEO involves marketing your business online and promoting products, services or information to local customers. Read more
When it comes to planning the strategy for SEO campaigns, customer and target audience insights is the place I usually start. If you want conversions, which is usually the objective of driving organic visits to a website, then you need to get an understanding of your customers, what makes them tick and how you can […] Read more
Anyone can put pen to paper (or fingers to keyboard) and write a bit of content to put onto their website. However, without a decent content marketing strategy you run the very real risk of your blog or article fading into oblivion without anyone actually taking the time to read it, which equals a disheartened […] Read more
Sarah joined Tecmark in March 2016 as an apprentice and has worked her way up to become a Digital PR Executive! We interviewed Sarah to find out what her day is like and what she enjoys doing in her free time. Read more
Great content doesn’t happen by accident. That’s one of the most pertinent lessons I’ve learned during my time as a copywriter. Here are four invaluable copywriting tips to give your copy a boost and stay in the mind of your readers. Read more
When the Steve Prescott Foundation approached Tecmark for volunteers for a I’m a Celebrity, Get Me Out of Here-style challenge, there was some debate about who would step up to the plate. The idea of sleeping rough in a forest for two nights, eating rationed rice and taking part in bushtucker trials was met with […] Read more
Two new apprentices have joined the team at Tecmark. Richard Parkinson has joined the digital PR team, while Harry Thornton has settled into the SEO department. Read more
B&M Stores has appointed us to look after their organic search and content marketing. Read more
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Blogging is still a very important factor of a website, and a powerful tool to have as a business. It helps drive traffic to your website, which helps convert that traffic into leads, it establishes authority, and for days, weeks, months and years – those hardworking posts will be driving results.
The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.
“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.