Facebook announced Timeline for Brands yesterday. This comes hot on the heels of all personal profiles being moved over to Timeline too (and boy, didn’t people kick up a stink about that!). Timeline for brands will be mandatory from 30th March 2012, but if you want to get in there early you can move your [...]
Panda – One Year On
It was a year ago today (24th February) that Google unleashed Panda on the USA (followed by the UK and other English speaking countries in April). We were fortunate. We weren’t negatively affected by Panda at all. In fact, some of our campaigns benefitted hugely. But nonetheless, whenever Google rolls out such a prominent algorithm [...]
Tecmark’s iPad 3 Features Wish List
While it’s still all technically rumour, we’re all fully expecting the iPad 3 to be announced in early March (of course, we were all expecting an iPhone 5 at the end of last year and got a 4S, so anything can happen). At Tecmark, most of us are quite openly slaves to fanatics of Apple [...]
Measuring Social Media Performance – Without all the Fluff
SEO and PPC – Easily Measurable Discussing SEO and PPC campaigns with prospective new clients involves forecasting return on investment. It involves demonstrating exactly what a client could expect to get and estimated time frames for this (based on previous experience). Performance is very clearly and easily measurable. If SEO and PPC campaigns are there [...]
Does PageRank Still Count for Anything?
Is PageRank Dead? For some time now, there has been a great deal of doubt surrounding the importance of Google PageRank. We keep hearing from people within the world of search that “PageRank is dead”. However, Google is in the midst of a PageRank update. Now, why would Google waste their time with this if [...]
PR, SEO and Social – How They Benefit One Another
PR Helping SEO PR has long since been recognised as an effective means of enhancing the SEO value of a website for a number of reasons. Brand – we know Google takes note of how many people look for your brand online as one of many factors that determine how strong your online ‘brand’ is. [...]
Google Plus Reaches 90 Million Users
Google’s Larry Page last night announced the company’s Q4 revenue information and some other bits of information about their services. You can find the full breakdown here. One of the key pull out facts of all that was about the growth in Google Plus user numbers. The number has more than doubled in the past [...]
The Advertising Standard Authority and Websites
Since March 2011, the Advertising Standards Authority has been responsible for advertising and marketing online. All marketing and ads on your website must now meet the British Code of Advertising, Sales Promotion and Direct Marketing (CAP Code). This means what you say online has to be “legal, decent, honest and truthful.” That might seem like [...]
Tecmark at CES 2012: Day 3 Onwards
Having now returned from CES 2012 in Las Vegas, I’ve had time to reflect on what we saw and learned during the past week’s exhibitions, events and after-parties. Despite the enormous volume of new technology launched at the event, Tecmark’s main reason for attending CES was to discover new trends that will impact our Mobile [...]
Creating a Link Profile Your Competitors Can’t Duplicate
The SEO blogosphere is saturated with talk of social media’s growing importance as a ranking factor. Blogs, including this one, are filled with advice about creating unique and original content for your site regularly (must keep the Panda happy!). All of that is good, sound advice. But let’s not forget that links still matter. In [...]