Three resources for planning, executing and measuring your content marketing campaign

Content marketing resources

Like all of us, you’re probably surrounded by plans.

Plans to achieve your goals at work. Savings plans for that holiday of your dreams. Plans for the weekend.

We might not like them, they might be dull and boring, but there’s a reason why plans are everywhere we look.

They work.

They help us get things done. They provide an outline of what our future looks like – and how we can get there.

And that applies to SEO and content marketing just as much as anything else.

So if you’re charged with overseeing your company’s online growth – a process that will almost certainly involve the production of content – then these three resources should help.

 

The five-step approach to creating effective content marketing

Effective content marketing

This post outlines the broad process we go through with each content marketing campaign we design and execute.

It reveals 11 tools to help with your research process, so you can be confident you’ve got every base covered.

And it details the best way to get the most from your team when you’re trying to find that perfect content idea.

Click here to read ‘The Five-Step Approach To Creating Effective Content Marketing’.

 

Six ways to define quality in content marketing

Quality-content-marketing

In this post, we look at some of the methods you can use to create an emotional connection with your audience.

Why did one particular piece generate more than 13,000 social shares?

And how is a relatively small brand using effective content to regularly outperform its much larger competitors?

Click here to read ‘Six Ways To Define Quality In Content Marketing’.

 

Five ways to measure content marketing success

Measure content marketing

Investing in SEO and content marketing is key to online growth.

But how do you measure your campaign’s effectiveness, particularly when it comes to content marketing?

Our aim is to always deliver a measurable ROI from any content campaign.

This post shows five areas in which, depending on the aim of the campaign, we might do that.

Click here to read ‘Five Ways To Measure Content Marketing Success’.
 


Want to know even more?

Give your content marketing another boost by getting our four free digital marketing ebooks, three cheat sheets and our weekly content marketing newsletter.

You’ll immediately receive 126 pages of expert insight straight to your inbox.

Yes! Get My Four Free Ebooks Now…





If you enjoyed that article, here are some more you might like:

Tecmark Author Neil Barraclough

About the Author

Neil Barraclough: Brand Communications Manager

A former journalist with experience in radio, TV and a decade in national newspapers, Neil now focuses on communications and results-driven copywriting.

Visit Neil's Page
  • The Tecmark 10 – with content promotion specialist Hana Bednarova
  • Seven keyword research tools to power your SEO fact-finding
  • In The Spotlight: Maureen Doris, SEO specialist at Paddy Power

  • Latest from Tecmark


    Google is constantly evolving and changing – that’s what makes it simply so innovative. With so many developments consistently underway, it’s easy for some to pass you by without any notice. However, if you’ve a keen interest in search then there are a few Google updates that you really ought to know about.


    It’s estimated that around 50% of consumers who conducted a search on their smartphone to find a store visited the store that they found within a 24 hour period and 18% of people even went as far as to secure the intended sale that very same day. Local search refers to consumers using terms such […]


    Local SEO is becoming more and more important for businesses looking to cater to a potential online audience of millions who might be trying to search for them on a local level. The opportunity to capitalise on these searches is huge! Businesses with multiple locations, however, have a much more difficult challenge than single store […]