Having a solid local SEO strategy in place is becoming more and more important for businesses wanting to keep up in an increasingly digital marketplace.

The way customers access information and make a purchase is seamless to the point where if they cannot find contact information for your business instantly, they will ultimately choose one of your competitors.

Customers will make quick decisions on whether they want to visit your store, so best make your first impression as impressive as you can.

To get you started, we’ve highlighted a few of the best local SEO tools that you can use to improve your visibility in the Google Local Pack and Google Maps:

  • Local SEO Checklist
  • Whitespark
  • SEO profiler
  • Signup
  • BrightLocal


1. Local SEO checklist

Local seo checklist


A good place to start if you want to learn about the basic elements of a complete local SEO strategy is the local SEO checklist.

Here you will find subpages on a huge range of website fixes to help you understand exactly what is necessary when improving your chances of being found by local customers online.

And the best part is it’s completely free!

This website is great for those business owners who find it beneficial to understand exactly what changes need to be made to their existing site.

Even if your technical SEO knowledge is limited, this will at least explain the fundamentals that need to be addressed before you ask a local SEO team to make improvements to your site.

If you’re feeling particularly diligent you can even tick off each point using the local SEO checklist as a benchmark.

Find out more about the local SEO checklist.

2. Whitespark

Whitespark local rank tracker

Whitespark is known as one of the most robust and reliable citation finders around, meaning that many businesses and agencies use it frequently to keep their listings updated with the most recent business information.

Comprising of a local citation finder, reputation builder and local rank tracker, Whitespark is ideal for tracking business listings from around the web without having to check each one individually.

It is a superb tool for businesses checking up on their citations and actively monitoring them to make sure the positive ones are amplified whilst negative ones are dealt with effectively.

Despite being a subscription service, if your business gets a lot of reviews then Whitespark is essential.

Find out more about Whitespark.

3. SEO Profiler

SEO Profiler


If you need an in-depth tool that will crawl your site and highlight general SEO issues such as broken links, duplicate content, missing meta descriptions and even misspellings, SEOProfiler is the way to go.

Even with an initial demo version, you can get a great idea of your website visibility and what technical tweaks need to be done for you to rank better in search engines.

Whilst it does much more for your SEO than just focusing on local search, the website audit portion of the sidebar will allow you to highlight any major issues so you can see clearly where improvements need to be made.

Find out more about SEOProfiler.

4. Synup



From the same people who made the local SEO checklist, Synup is strictly for businesses looking to monitor their citations, local listings and to improve local visibility for your customers in the area.

To get the most out of this tool you should have multiple locations that need managing all at once by one centralised system, allowing you to quickly respond to reviews, improve ratings and check analytics for statistical trends if and when required.

Instantly scan your business listings and update them with ease using Synup. Ideal for a business owner looking to centralise citations across multiple locations and a great tool for making local SEO easy and efficient.

Find out more about Synup.

5. BrightLocal



Do you have active competitors who are also trying to stay ahead when it comes to local SEO? You need a tool that will tell you where you need to stay competitive. BrightLocal is one of the best tools that will simultaneously help you improve your local SEO strategy, alongside identifying your competitor’s rankings on all major search engines, so you can make sure you stay ahead.

BrightLocal comes with many tools to make it easier for you to improve your local SEO strategy including local search rankings monitoring, citation locator and building, a local search audit, customisable SEO reports and a local SEO dashboard to review your current status.

Find out more about BrightLocal.


Having a set of tools at your disposal means you can save time maintaining your local SEO strategy and refine your online listings with ease.

While these tools will give you an indication of the current issues with your online listings, it is often worthwhile to seek out a team of experts who can manage this ongoing strategy for you. For expert help boosting your local SEO, have a look at the SEO services we offer, or get in touch to start a conversation.

What’s your take?

These 5 tools should be enough to get you started. Do you have a favourite local SEO tool that you think the rest of us should use? If so, let us know in the comments section below.