At Tecmark, we’re pleased to announce the continued expansion of our services with Online Reputation Management.

While public relations has traditionally seen to it that the positive reputation of a business is upheld offline, there is a growing importance to apply some of the same concepts digitally. Around 80% of consumers research a potential purchase online before buying, irrespective of whether they will go ahead to make this purchase on or offline. The Internet has seen to it that consumers have a wealth of information at their fingertips and researching companies from whom they may be considering making a purchase is easier than ever before.

Such research often starts with a search for the company name in a major search engine, such as Google. While the listings will often return the company’s own website first, the results underneath that could be anything. They may be blogs or forums on which members of the public or former employees have discussed the company. Blogs and forums are an open platform on which anyone can say pretty much anything about any business and anybody else can read that information freely.

Through its online reputation management services, Tecmark can assist businesses in taking control of what is visible about their company online, in dealing with any ‘negative online press’ and building up a positive profile on the Internet.