Monthly Archives: January 2010

Apple Unveils iPad

At last! We’ve been speculating for months about the new Apple gadget. The blogosphere has been rife with rumours about the name of the device (iSlate? iTablet?) and what it may or may not be able to do and now we finally have the answers…. straight from Steve Jobs himself.

The iPad is the brand new gizmo and at first glance you could mistake it for an oversized iPhone. It’s something of a step up when it comes to functionality, however. With a 9.7 inch touch screen and the ability to play HD Youtube videos, the Internet browsing experience will be undoubtedly superior to that of the iPhone. The much larger on screen touch keyboard will be a welcome feature for those who struggle with the smaller Smartphone version and there’s a whole host of new features too.

Perhaps most notably is the addition of an eBook reader and iBook Store. Could this possibly have Amazon’s Kindle quaking? Maybe, but it’s not just the e-readers that the iPad looks capable of competing with. Designed to ‘bridge the gap between the Smartphone and the Laptop,’ Jobs even went as far as to claim that the iPad is ‘better than a laptop and a Smartphone at browsing, mail, videos, music, photo, eBooks’.  And he’s not joking, either. The Photo app takes some of the features from the Mac’s iPhoto, making organising and browsing photographs on the iPad an absolute dream.

The iPad has anything between 16Gb and 64Gb of internal flash storage, depending on your budget of course. It’s Wi-Fi ready, has integrated Bluetooth and has a powerful battery, boasting up to a month of standby time.

The familiar features remain in place too; Safari, Mail, iTunes and the App Store. iTunes on the iPad, however, looks more like the full version you’d get on your PC, making for a much simpler music browsing experience than that on the iPhone’s version. Any Apps already available for the iPhone will function perfectly on the iPad too, with the whole device designed to be completely back-compatible.

Anyone hoping for Flash will be disappointed. Apple has no intention of incorporating Flash into its mobile devices and the iPad is no exception but that is, perhaps, the only thing we might have expected that it doesn’t have!

And of course, the crucial information – how much will it set you back? Jobs announced that prices for the standard models would range from $499 – $699, with a 3G version costing an additional $129. In British terms, this means we could be looking at about £400 – £600 with an added £100 for 3G. Whether or not it can realistically replace anyone’s personal computers remains to be seen, but this is a massive step forward for mobile browsing and looks set to sell incredibly well when it is released in April.

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Tecmark Offers Online Reputation Management

At Tecmark, we’re pleased to announce the continued expansion of our services with Online Reputation Management.

While public relations has traditionally seen to it that the positive reputation of a business is upheld offline, there is a growing importance to apply some of the same concepts digitally. Around 80% of consumers research a potential purchase online before buying, irrespective of whether they will go ahead to make this purchase on or offline. The Internet has seen to it that consumers have a wealth of information at their fingertips and researching companies from whom they may be considering making a purchase is easier than ever before.

Such research often starts with a search for the company name in a major search engine, such as Google. While the listings will often return the company’s own website first, the results underneath that could be anything. They may be blogs or forums on which members of the public or former employees have discussed the company. Blogs and forums are an open platform on which anyone can say pretty much anything about any business and anybody else can read that information freely.

Through its online reputation management services, Tecmark can assist businesses in taking control of what is visible about their company online, in dealing with any ‘negative online press’ and building up a positive profile on the Internet.

Comments Off | Posted on in Search.

Tecmark Extends SEO Services to Businesses in Liverpool

Tecmark Systems Ltd has extended is online marketing and SEO services to businesses in Liverpool and the surrounding areas. This comes after a number of highly successful campaigns for clients in the Greater Manchester area.

Through Tecmark’s digital marketing and SEO, Liverpool based businesses can now increase their online prominence and make their website visible to the people searching for the products and services they provide.

Social media sites and search engines have exploded in popularity and now play a massive role in assisting consumers in making their buying decisions. As such, the value of online specific marketing cannot be underestimated.

Tecmark’s Search Director, Kevin Jones notes that, “73% of households make purchases online and around 80% of consumers research their potential purchases on the Internet before deciding what to buy and where to buy it from. This equates to a massive number of potential customers that businesses are missing out on if they fail the market themselves online.”

At Tecmark, we attribute a large amount of our previous success to the time invested prior to beginning the campaign. This is time spent familiarising ourselves with the client’s business, researching their market and gaining a full understanding of their expectations from the SEO campaign. This enables Tecmark to tailor strategies to the specific sector and maximise the return.

Tecmark is an ISO 9001 registered company.

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Tecmark Completes Numberstore App

At Tecmark, we’re thrilled to have completed Numberstore, an iPhone application we developed for Zimo Communications Ltd. Numberstore lets iPhone users dial freephone 0800, 0808 and 0500 numbers from their phones without incurring the additional charges that mobile operators apply.

Freephone numbers are, as you’d expect, free when dialled from landlines. But when dialled from a mobile, the user incurs an extra charge even if they have remaining bundled minutes. That’s pretty annoying, to say the least!

But Zimo Communications came up with an incredible concept to solve this and approached Tecmark to turn it into an app. Developers at Tecmark then set about developingNumberstore using the existing Zimo Technology. When the app is launched, the user is presented with a familiar keypad. They simply enter their freephone number and dial. The app then fetches a standard geographical number from Zimo’s database and the iPhone uses this number instead of the freephone one. This means that calls are included within bundled minutes or, for those without allowances, are charged at the standard geographic rate.

The app is simple to use and will work with 0800, 0500 and 0808 numbers. Even better than that – it’s free!

It’s live on the app store right now and you can download it from here.

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