Monthly Archives: May 2011

Tecmark app not staying in the background

3D Wallpaper Pro is a recently launched iPad app developed by Tecmark.

The app lets users customise the look of their device with an exclusive collection of HD images that were designed specially for the iPad.

Some reviewers have already described 3D Wallpaper Pro as “dazzling”, “mesmerizing”, “mind bending [and] spectacular”.

The app is currently 6th in the Top Paid Lifestyle chart and 2nd in the What’s Hot Lifestyle chart on the App Store.

Watch the official promo video or visit the App Store to purchase 3D Wallpaper Pro.

Comments Off | Posted on in Apps.

The Power of Thor is Live!

At Tecmark, we’ve been working in collaboration with the Picture Production company on an augmented reality app that puts the Power of Thor right on your smartphone!

The Power of Thor has been developed for Paramount Pictures to support the launch of their latest blockbuster film, Thor. It combines video, animation and special effects with your smartphone’s camera to let you unleash the power of Thor’s hammer and open a portal to another world! You can then upload the snaps to the Power of Thor website and share with your friends on Facebook and Twitter.

We’re delighted with the finished product, which is now live and available for free download! You can get the Android version here and the iPhone version here!

Comments Off | Posted on in Apps, News.

Business Blogging and Search Traffic

We’ve been barking on about blogging for quite some time and since Google’s Panda algorithm update, which rolled out internationally in April, websites with an effective blog strategy have been visibly rewarded. But the rewards have been there since long before Panda.

Why Bother with Business Blogging?

A blog has a host of benefits for a business, including:-

  • Offering you a platform to communicate (often in a more conversational manner) with your clients and potential clients.
  • The ability to share your opinions on news from your industry.
  • The ability to share your knowledge about your wider industry, thus proving yourself something of an ‘authority’ on it.
  • Enhanced traffic through long tail searches
  • The potential to garner natural links back to your website from other websites, which in turn can benefit you from a SEO perspective.

An Example of Blogging Increasing Search Traffic

Back in November 2010, we decided it was about time to start practicing what we preach. We set aside time to update our own blog regularly. Since then we have seen the number of different keywords referring traffic to our site more than double.


Here are the figures for the number of keywords referring traffic. Brand keywords refer to searches for anything with ‘Tecmark’ in them while non-brand includes anything else!

Month Total Keywords Brand Keywords Non-Brand Keywords
April 2010 147 30 117
May 2010 137 17 120
June 2010 135 19 116
July 2010 134 15 119
August 2010 141 19 122
September 2010 140 22 118
October 2010 143 19 124
November 2010 312 32 280
December 2010 258 28 230
January 2011 341 41 300
February 2011 432 36 396
March 2011 752 40 712

Our Google Analytics data shows us that the majority of our increased traffic from search is down to the blog. We’ve also acquired links to a number of our posts from other websites who are quoting our research or the data we share here.

So yes, it’s worth it! Whether you allocate resources in house or use professional business blogging services, ensuring the addition of content to your website is absolutely beneficial from a search engine optimization, traffic generation and online brand awareness perspective.

Comments Off | Posted on in Search.

We’ve Moved!

Tecmark’s Manchester office has moved! Our Manchester team is now enjoying rather spectacular views from the 15th floor of 111 Piccadilly (just by Piccadilly Train Station).

We’re not totally finished with the setup yet…. but here’s a sneak peek of our shiny new home!

We’re rather enjoying the view….

Comments Off | Posted on in News.

The Cost of SEO

We’re asked a lot in this industry about the price of SEO. Unsurprisingly, those of you not familiar with the industry, pricing variation across the market and the cost of campaigns in general is a bit of a mystery. So we thought we’d clear up the most common questions we’re asked here.

The Word “Cost”

This isn’t a question per se, but more a note. While we’re asked a lot about the cost of SEO, the fact is that your campaign strategy should be such that, after an initial period (which will again vary industry to industry) SEO isn’t costing you at all!

The objective of SEO is to generate a healthy ROI, rather than to continue to be a cost burden indefinitely. So perhaps the word “cost,” would be better changed in this context, to “investment.”

However, for the purpose of answering the most common questions we come across, we’ll stick with the lingo!

How Much does SEO Cost?

Honestly, it’s like asking the length of a piece of string. You will find some agencies with a standard pricing model and for me personally, that’s always been a bit of a mystery. How can you put a standard price on a SEO campaign before you even know anything about it? Here are just a handful of the factors that can influence the cost a SEO campaign:-

  • The industry your website operates in
  • Its preferred target keyword
  • How old your website domain is
  • How many other people are actively doing SEO in your area/for your chosen keywords

So setting a standard price really isn’t possible. Every single SEO campaign is different, has different objectives, different requirements and thus different costs associated with it.

Unfortunately, that means the answer to ‘how much does SEO cost?’ is a simple, ‘it depends.’

Why Have Some Companies Quoted Much More/Less for the Same Campaign?

If you seek out SEO quotes from five different agencies, I’d be incredibly surprised if even two of the quotes came back the same. There may be minor differences or, in some cases, major ones. There are some agencies who’ll quote prices at the £100.00 per month mark while others might be ten times that.

But there’s a good reason!

The cost of a campaign to an agency depends entirely up in its method of delivery. The core requirements of a SEO campaign (at the very simplest level) are:-

  • Ongoing ‘on page SEO.’ This involves someone continually making recommendations for changes and improvements to your website itself. Some agencies will quote based on them actually implementing these changes for you, while others might literally just send the recommendations for you to arrange implementation of.
  • Off page SEO (link building). The links pointing back to your site play arguably a bigger role in where your website ranks than your website itself does (though good on page is essential to make progress). Link acquisition can be done in a number of ways and some of these do incur costs. For example, there are a number of very good directories your site could benefit from being listed in… and some of them cost more than £200 per year to list! So as well as just the cost of someone’s time in acquiring links to your website, there is often a physical spend associated with this element of a campaign.
  • Reporting. This in itself can be a time consuming process but is absolutely essential to analysing progress made, where the campaign can be improved, how it can be improved, what’s been achieved and, most important, the return on your investment.

The more competitive, in SEO terms, your keywords are, the more time and money will have to be spent on the campaign by your SEO agency.

Because different agencies will invest different levels of time and money according to their own methods, prices are bound to vary.

Why Does SEO Require an Ongoing Spend?

SEO is generally not just a one off cost and that’s because all of the above need to be continually done.

You could stop your SEO campaign and perhaps enjoy the rankings you have gained for quite some time after stopping. A week…. two weeks… a month…. maybe more. It all comes down to what your competitors are up to and what the search engines are up to as well.

If you operate in an industry where your competition are acquiring new links and updating their site each month, then in order to maintain any kind of positioning, you need to be doing as well.

Google also makes frequent updates and changes to its algorithm, which means your SEO campaign will often need to change accordingly.

Comments Off | Posted on in Search.

25 Things We Learnt About Our Website Visitors in April 2011

It’s that of the month when SEOs have their heads buried in Analytics pulling out the vital statistics for client monthly reports. We analyse our own website traffic in detail each month as well. So here are 25 things we learnt (thanks to the 8th Wonder of the World – Google Analytics) about our April 2011 website visitors:

Where in the World Did They Come From?

  1. 68.3% of you were visiting from the UK
  2. 13.56% of you were visiting specifically from Manchester
  3. 12.35% of visits originated from London

This all makes perfect sense to us. We are a UK agency with a domain and strong UK search engine presence. We have offices in Manchester and London and these two cities accounted for more traffic than any others.

How Did They Find Us?

  1. 65.09% of our traffic came from search engines
  2. 19.59% of our web traffic arrived at our site after clicking a link to us from another site (referral traffic)
  3. 15.31% arrived direct (i.e. by typing our URL into their browser or by using a bookmark they had stored)

Referral Traffic

  1. Our referral traffic arrived at our site from 65 different websites
  2. They included,, and

Search Traffic

  1. Google referred 97.09% of our search traffic
  2. Bing accounted for 1.20%
  3. Yahoo accounted for 0.97%
  4. 23.99% of our search visits arrived after searching a brand keyword – i.e they searched something with ‘Tecmark’ in it. Examples include “Tecmark,” and “Tecmark Manchester.”
  5. There were 48 different brand terms that referred traffic to the site in April
  6. 76.01% of search traffic searched for a ‘non-brand’ term i.e. a generic search term with no direct relation to the Tecmark brand. Examples include “SEO Manchester,” and “mobile internet usage statistics.”
  7. There were 635 different non brand keywords that referred traffic in April

Mobile Users

  1. 6.95% of our website traffic came from a mobile device

Of our mobile users:-

  1. 47% of them were using an iPhone
  2. 2% of them were using an iPod
  3. 24% of them were using an iPad
  4. 24% of them were using an Android powered device
  5. 2% of them were using a Blackberry
  6. This means that a whopping 73% of our mobile visitors using an Apple device. We’re feeling the love for Steve Jobs!
  1. The proportion of our users using a mobile is still below the average discovered in our mobile usage statistics research. We think this relates to the fact we’re a B2B agency and most of our users are likely to be searching from their place of work during business hours.

April 2010 v 2011

  1. In April 2011, our traffic was 220% higher than in April 2010.
  2. In April 2010, just 2.01% of our traffic came from a mobile, compared with 6.95% in April 2011.

Comments Off | Posted on in Search.

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