Sunsave.com specialises in low cost holidays and great travel deals. With a reputation for betters-than-the-brochure-price deals, Sunsave was carrying out a Google AdWords PPC campaign in house prior.
The company came to Tecmark with a view to enhancing the value achieved for its sizeable Adwords budget.
Campaign Key Points
By month 4 of the PPC campaign with Tecmark:
22%
increase in the number of conversions (completed orders).
11%
reduction in the average cost per click (CPC)
127%
increase in click through rate (CTR)
41%
reduction in bounce rate
16%
increase in average time spent on website
