As fantastic as the iPhone browsing experience is in comparison to its predecessors, the fact is that it’s far from perfect. You can check your email, browse a couple of sites etc, but if you were looking to make a purchase from your favourite shopping website, it would be a “finicky” job to say the least.
This is, of course, what inspired so many retailers to develop mobile apps that simplify the process. Amazon, eBay, AllSaints, Sainsbury’s… big retailers with iPhone (and some cross platform too) apps that enable a user to make purchase from their phone quickly and easily.
You can see the appeal when you look at the numbers:
That’s a massive potential market.
As an avid online shopper myself I was slow, to say the least, when it came to adopting shopping on my iPhone, but as more and more people took it up, I followed suit and openly admit now to making (often impulse) Amazon purchases while standing at bus stops! But another application I’ve personally found for eCommerce iPhone Apps is price checking while out on the High Street. If you’re going to make particularly pricey purchase, it’s always worth checking the price online and I generally make the Amazon app my first port of call. If I’m not sure about the price in the shop I’m in, I’ll check it on Amazon and purchase from my iPhone if it’s a better deal.
There’s mixed opinions as to whether or not eCommerce mobile apps will ever completely replace the traditional internet shopping experience. But irrespective of where you stand on that debate, there’s no argument against the fact that mobile application shopping opens up your virtual store to a new market and makes shopping more convenient and on-demand than ever before.
Get 123 pages of expert advice straight to your inbox.
About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
Have you ever struggled with idea generation? There is a constant demand to stay ahead of competitors in any industry you might find yourself in. One of the fundamental ways of doing this is to remain innovative; challenging your business with new answers to existing questions and adapting to major changes within your own industry […]
Despite online sales soaring for most big multi-channel businesses, it has been predicted by Accenture that the “brick-and-mortar store will continue to make the largest revenue contribution until at least 2026”. This directly ties to the importance of local search, allowing businesses to be found easily online, which translates to a store visit and subsequent […]
Public Relations, one could argue has been around since the dawn of time. Ever since humans have been able to talk they’ve been able to persuade. But, when did we begin to make a business out of it? So, what is Public Relations? First things first, what is PR? Defined by the ever trusted CIPR, […]