I love my Smartphone (an iPhone in my case). I really do. More than I’ve ever loved any other inanimate object in my entire life. And I’m not alone. Comscore reported recently that there is now a 41% Smartphone penetration in the UK alone and we’re using our beloved gadgets and gizmos for way more than just making a few phone calls. We watch videos and TV, we send emails, we Tweet, Digg, StumbleUpon, we Facebook, we search for things, we read, browse, plan travel, book holidays, fling cartoon birds at cartoon pigs, check the football scores, learn languages, find discounts, listen to music, share music, create ‘music’ (I love Songify), we take photos, share them, we record videos and upload them, we catch up on the news…
The list goes on. But what figures emerging show recently is that we’re also engaging in more mobile shopping. We’re buying products and services (not just app downloads or music) through mobile apps and mobile websites.
Being the gadget loving bunch of geeks we are, we’re regularly reading articles and pulling out the key statistics on the growth of mobile (as well as conducting our own research). Here are a few of our favourites from the past few months.
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About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
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