Happy Birthday, App Store



Saturday 10th July 2010 marked the second birthday of Apple’s App Store and what a spectacular couple of years it’s been for the digital application marketplace.

When the App Store was first launched, back in July 2008, it offered a somewhat paltry selection of 500 downloadable apps. Two years on, however and that number is somewhat bigger! As of 7th July 2010, there were 225,000 different apps available for download from the App Store and there’s been in excess of 5 billion downloads from the marketplace in total.

That’s pretty impressive and certainly keeps Apple ahead of competition in the App Store stakes (for the time being, at least).

With the recent launch of the iPad and the even more recent iPhone 4 launch, the number of developers developing for Apple devices looks set only to rise. The speed at whcih the number of available apps grows is immense and the selection now spans everything from sat nav systems, to games and utilities.

So it’s anyone’s guess as to what the stats might read like this time next year, when we’re wishing the App Store a happy 3rd birthday!

If you enjoyed that article, here are some more you might like:

Tecmark Author Stacey MacNaught

About the Author

Stacey MacNaught: Search Director

Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.

Visit Stacey's Page
  • Seven Tools For Clear Communication
  • PPC: the underused content promotion channel most SEOs miss
  • Your content is awesome – now what?

  • Latest from Tecmark


    Do you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]


    Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.


    When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]