Fawkes Cycles is a specialist retailer of cycling equipment, accessories and parts for road and mountain bikes.

The powerful Ecommerce system behind the Fawkes Cycles website was designed and developed Citrus Lime, a specialist in premium Ecommerce, EPOS and stock control systems for independent retailers around the country.

Fawkes Cycles was previously running a PPC campaign on the Google Adwords advertising platform in house before approaching Tecmark to manage the campaign.

The objective was to achieve more value for the same budget.

Key Campaign Points

Within 3 months of Tecmark managing the campaign:


reduction in the average cost per click.


increase in the conversion rate of PPC traffic from visit to sale


decrease in the cost per conversion (sale).