We’ve been barking on about blogging for quite some time and since Google’s Panda algorithm update, which rolled out internationally in April, websites with an effective blog strategy have been visibly rewarded. But the rewards have been there since long before Panda.
A blog has a host of benefits for a business, including:-
Back in November 2010, we decided it was about time to start practicing what we preach. We set aside time to update our own blog regularly. Since then we have seen the number of different keywords referring traffic to our site more than double.
Here are the figures for the number of keywords referring traffic. Brand keywords refer to searches for anything with “˜Tecmark’ in them while non-brand includes anything else!
|Month||Total Keywords||Brand Keywords||Non-Brand Keywords|
Our Google Analytics data shows us that the majority of our increased traffic from search is down to the blog. We’ve also acquired links to a number of our posts from other websites who are quoting our research or the data we share here.
So yes, it’s worth it! Whether you allocate resources in house or use professional business blogging services, ensuring the addition of content to your website is absolutely beneficial from a search engine optimization, traffic generation and online brand awareness perspective.
About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
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