Shopping on the Go – eCommerce iPhone Apps



As fantastic as the iPhone browsing experience is in comparison to its predecessors, the fact is that it’s far from perfect. You can check your email, browse a couple of sites etc,   but if you were looking to make a purchase from your favourite shopping website, it would be a “finicky” job to say the least.

This is, of course, what inspired so many retailers to develop mobile apps that simplify the process. Amazon, eBay, AllSaints, Sainsbury’s… big retailers with iPhone (and some cross platform too) apps that enable a user to make purchase from their phone quickly and easily.

You can see the appeal when you look at the numbers:

  • 10 million Brits using mobile internet
  • 26% of the UK mobile user base has a Smartphone
  • 23% of the UK’s mobile user base browses the Internet via mobile.

That’s a massive potential market.

As an avid online shopper myself I was slow, to say the least, when it came to adopting shopping on my iPhone, but as more and more people took it up, I followed suit and openly admit now to making (often impulse) Amazon purchases while standing at bus stops! But another application I’ve personally found for eCommerce iPhone Apps is price checking while out on the High Street. If you’re going to make particularly pricey purchase, it’s always worth checking the price online and I generally make the Amazon app my first port of call. If I’m not sure about the price in the shop I’m in, I’ll check it on Amazon and purchase from my iPhone if it’s a better deal.

There’s mixed opinions as to whether or not eCommerce mobile apps will ever completely replace the traditional internet shopping experience. But irrespective of where you stand on that debate, there’s no argument against the fact that mobile application shopping opens up your virtual store to a new market and makes shopping more convenient and on-demand than ever before.

If you enjoyed that article, here are some more you might like:

Tecmark Author Stacey MacNaught

About the Author

Stacey MacNaught: Search Director

Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.

Visit Stacey's Page
  • Seven Tools For Clear Communication
  • PPC: the underused content promotion channel most SEOs miss
  • Your content is awesome – now what?

  • Latest from Tecmark


    When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]


    While it’s good to have words on your site, but copywriting isn’t just about filling up the page with words and moving on to the next task. There’s so much more to copywriting than hammering the keyboard for eight hours a day. Fulfilling the task requires a lot more than hitting the word count.


    Search Engine Optimisation is an ongoing process and in order to get the most out of your results, you need to have a long term strategy in place. On the other hand, almost all new websites can benefit from an SEO boost in their baby stages.