iPad Launched in UK



The much anticipated Apple iPad has today gone on sale in the UK, Europe, Australia and parts of Asia.

Some consumers in the UK who pre-ordered the device received their gadget a day early, but for those who hadn’t planned quite as far ahead, it often meant a rather long queue. Stores in major cities up and down the country experienced massive queues, with some people staying up outside shops overnight!

The launch in the UK comes almost a month late, having been delayed so that the technology giant could meet the higher than anticipated demand in the USA, where the device is still, 2 months after its launch, selling 200,000 every single day.

The Apple App Store boasts more than 185,000 apps in total now and these are indeed compatible with the latest gadget. However, many iPhone and iPad app developers are commenting that, unless you create a higher definition version of an application, it doesn’t look great on screen. The creators of many of the chart topping games available, including Doodle Jump have already released iPad specific versions offering enhanced features and higher definition.

Whether or not the iPad goes down as well on this side of the Atlantic as the other remains to be seen. But if the queries around the country this morning are anything to go, this could well be another success story in the making!

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Tecmark Author Stacey MacNaught

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Stacey MacNaught: Search Director

Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.

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