Travel SEO Case Study
Icelolly.com is a recognised brand with a reputation for great holiday deals. Already running an extensive pay per click campaign, Ice Lolly came to Tecmark with a view to increasing their visibility, thus traffic and ultimately inbound holiday enquiries, through natural search.
Our SEO campaign includes some incredibly competitive keywords, such as the coveted ‘cheap holidays’ and ‘holiday deals.’ The campaign incorporates dozens of keywords relating directly to the holidays they sell and these keywords are driving traffic and revenue.
Icelolly.com SEO Results
- 309% increase in non-brand organic traffic in the opening 3 months of the campaign
- 815% increase in non-brand organic traffic between November 2010 and July 2011.
- 90% reduction in the equivalent cost per SEO-related visit between months 1 and 8.
- 3181% increase in traffic generated from ‘cheap holidays’ in natural search between November 2010 and June 2011.
