3D Wallpaper Pro is a recently launched iPad app developed by Tecmark.
The app lets users customise the look of their device with an exclusive collection of HD images that were designed specially for the iPad.
The app is currently 6th in the Top Paid Lifestyle chart and 2nd in the What’s Hot Lifestyle chart on the App Store.
At Tecmark, we’ve been working in collaboration with the Picture Production company on an augmented reality app that puts the Power of Thor right on your smartphone!
The Power of Thor has been developed for Paramount Pictures to support the launch of their latest blockbuster film, Thor. It combines video, animation and special effects with your smartphone’s camera to let you unleash the power of Thor’s hammer and open a portal to another world! You can then upload the snaps to the Power of Thor website and share with your friends on Facebook and Twitter.
We’ve been barking on about blogging for quite some time and since Google’s Panda algorithm update, which rolled out internationally in April, websites with an effective blog strategy have been visibly rewarded. But the rewards have been there since long before Panda.
A blog has a host of benefits for a business, including:-
Back in November 2010, we decided it was about time to start practicing what we preach. We set aside time to update our own blog regularly. Since then we have seen the number of different keywords referring traffic to our site more than double.
Here are the figures for the number of keywords referring traffic. Brand keywords refer to searches for anything with “˜Tecmark’ in them while non-brand includes anything else!
|Month||Total Keywords||Brand Keywords||Non-Brand Keywords|
Our Google Analytics data shows us that the majority of our increased traffic from search is down to the blog. We’ve also acquired links to a number of our posts from other websites who are quoting our research or the data we share here.
So yes, it’s worth it! Whether you allocate resources in house or use professional business blogging services, ensuring the addition of content to your website is absolutely beneficial from a search engine optimization, traffic generation and online brand awareness perspective.
Tecmark’s Manchester office has moved! Our Manchester team is now enjoying rather spectacular views from the 15th floor of 111 Piccadilly (just by Piccadilly Train Station).
We’re not totally finished with the setup yet…. but here’s a sneak peek of our shiny new home!
We’re rather enjoying the view….
We’re asked a lot in this industry about the price of SEO. Unsurprisingly, those of you not familiar with the industry, pricing variation across the market and the cost of campaigns in general is a bit of a mystery. So we thought we’d clear up the most common questions we’re asked here.
This isn’t a question per se, but more a note. While we’re asked a lot about the cost of SEO, the fact is that your campaign strategy should be such that, after an initial period (which will again vary industry to industry) SEO isn’t costing you at all!
The objective of SEO is to generate a healthy ROI, rather than to continue to be a cost burden indefinitely. So perhaps the word “cost,” would be better changed in this context, to “investment.”
However, for the purpose of answering the most common questions we come across, we’ll stick with the lingo!
Honestly, it’s like asking the length of a piece of string. You will find some agencies with a standard pricing model and for me personally, that’s always been a bit of a mystery. How can you put a standard price on a SEO campaign before you even know anything about it? Here are just a handful of the factors that can influence the cost a SEO campaign:-
So setting a standard price really isn’t possible. Every single SEO campaign is different, has different objectives, different requirements and thus different costs associated with it.
Unfortunately, that means the answer to “˜how much does SEO cost?’ is a simple, “˜it depends.’
If you seek out SEO quotes from five different agencies, I’d be incredibly surprised if even two of the quotes came back the same. There may be minor differences or, in some cases, major ones. There are some agencies who’ll quote prices at the £100.00 per month mark while others might be ten times that.
But there’s a good reason!
The cost of a campaign to an agency depends entirely up in its method of delivery. The core requirements of a SEO campaign (at the very simplest level) are:-
The more competitive, in SEO terms, your keywords are, the more time and money will have to be spent on the campaign by your SEO agency.
Because different agencies will invest different levels of time and money according to their own methods, prices are bound to vary.
SEO is generally not just a one off cost and that’s because all of the above need to be continually done.
You could stop your SEO campaign and perhaps enjoy the rankings you have gained for quite some time after stopping. A week…. two weeks… a month…. maybe more. It all comes down to what your competitors are up to and what the search engines are up to as well.
If you operate in an industry where your competition are acquiring new links and updating their site each month, then in order to maintain any kind of positioning, you need to be doing as well.
Google also makes frequent updates and changes to its algorithm, which means your SEO campaign will often need to change accordingly.
It’s that of the month when SEOs have their heads buried in Analytics pulling out the vital statistics for client monthly reports. We analyse our own website traffic in detail each month as well. So here are 25 things we learnt (thanks to the 8th Wonder of the World – Google Analytics) about our April 2011 website visitors:
This all makes perfect sense to us. We are a UK agency with a .co.uk domain and strong UK search engine presence. We have offices in Manchester and London and these two cities accounted for more traffic than any others.
Of our mobile users:-
This bank holiday weekend, there were a couple of major stories in the news. On Friday, people all over the world celebrated the royal wedding, then, on Monday, we were told Osama Bin Laden had been killed.
Both events, despite their stark contrasts, had strange parallels. Both sparked outpourings of national pride and flag-waving, and both were seized upon by cybercriminals using “˜SEO poisoning’ tactics to manipulate search results and spread malware.
So what is SEO poisoning exactly?
SEO poisoning refers to a range of techniques used by hackers to get malicious content to appear above legitimate sites in search engine results. In some cases, SEO poisoning is used to generate visits to a specially-built malicious site, but legitimate sites can also be compromised through “˜cross site scripting’ (XSS) – a tool that lets hackers insert client-side script into web pages viewed by other users.
The most common objective of SEO poisoning is to spread “˜scareware’ – users get a message warning them their computer is infected, and are prompted to download a bogus anti-virus program which is in fact a malicious package.
Because of the amount of traffic associated with “˜trending’ news stories, search terms related to those stories have become a favoured target for those behind SEO poisoning attacks. The attacks are usually recognised by search engines quite quickly, but hackers can simply move on to the next big news story, using automated systems to keep an eye on the most popular search terms.
IT Pro Portal reported that Osama Bin Laden’s death “sparked a series of phishing and malware attacks mounted by hackers” and the Naked Security blog reported that many of the image results for searches on the royal wedding were located “within malicious SEO pages” which, if users click through to them, “redirect to a rogue web site.”
What does all this mean for users?
What does this mean for your organisation?
In order to protect your company website and avoid becoming a vehicle for SEO attacks, it’s vital that web servers are monitored and secured. Whilst some attacks will redirect visitors from your site to a malicious one, there is also a risk that hackers will insert irrelevant keywords or meta data into pages on your site, giving the impression that you are the ones engaged in “˜black-hat’ (unethical) SEO practices. That could lead to Google and other major search engines imposing penalties (downgrading your page rank, for instance).
What does this mean for the future of search?
There is a growing sense that black-hat SEO has become so advanced that the search engines are themselves being undermined. Ultimately, search engines will only continue to prosper as long as they are seen by users as trustworthy organisers of information. That means they will continue finding more sophisticated ways to root-out and penalise the black-hat techniques used by cybercriminals and unscrupulous businesses.
Apart from being asked whether or not I put the little ‘c’ on logos (sigh), one of the most common questions I’m asked when I tell people I’m a copywriter is “how did you get into that?”.
Nazma Noor recently joined Tecmark as Senior Search Strategist. Here she tells us what her day looks like, what are her hobbies and as Yoga enthusiast – how we should relax at work to avoid unnecessary stress. Follow Nazma on Twitter.
We would like to take this opportunity and wish you a Merry Christmas and a Happy New Year!