Attribution Modelling – What, Why and How?

Are you attributing your online sales or enquiries to the right marketing channels? If you’re using Google Analytics, you’re probably inclined to say ‘yes.’ I’d be inclined to tell you there’s a substantial chance you’re not.  That is because, by default, Google Analytics only tells us half of a story: According to Google’s data (as [...]

This Christmas is All About Multi Screen Shopping [Study]

‘Tis the season to be researching gift purchases on your iPhone and making the transaction on your tablet or desktop. So says Google! This month, the search Overlord released the study below, ‘Holiday Consumer Intentions.’ While the study is very much US centric, it’s a fair assumption that similar patterns will apply here in the [...]

Google’s Disavow Links Tool: Who’s it for?

Yesterday , Google’s very own spam fighting ninja geek, Matt Cutts, took to the stage at Las Vegas convention and announced that (at long last) Google has launched a tool to enable webmasters to disavow links. Shortly after, Google posted this confirmation. But what is this tool and who’s it aimed at? What is the [...]

Guaranteed Number 1 Rankings in a WEEK – An Infospamic

To use this on your own site, copy the text below and paste onto your webpage Infspamic by Tecmark SEO Spam Emails – The Bane of the Internet It never ceases to amaze us just how much spam both our clients and we get from people touting themselves as SEOs, offering a guaranteed number 1 [...]

Chrome for iOS – Oh So Shiny

It took all of three and a half minutes of using Google Chrome on my iPhone for me to replace the Safari icon on my dock with Chrome. I’m a fickle creature. But it’s so shiny functional! In a nutshell, here’s what’s to love:   Easy access to essential symbols It’s the small things that [...]

What’s the Difference Between Mobile and Non-Mobile SEO?

If you’ve looked up anything to do with m-commerce and SEO, you’ll probably have found conflicting information. Some people are considering it a separate entity from standard SEO while some say ‘mobile SEO doesn’t exist,’ at all. Let me tell you where I’m at: Mobile SEO does exist, insofar as search engine optimisation remains one [...]

Analysing YOUR Mobile Traffic

In the second post from our m-commerce month, we discuss how to assess the quantity of mobile traffic arriving at your ecommerce website and, more to the point, what this traffic is doing when it gets there! Just this morning, IBM released a report stating that a whopping 13.3% of online sales from Q1 of [...]

May is the Month of M-Commerce

We’ve been advocates of mobile as an essential part of a digital marketing campaign since 2009, when we began developing mobile apps and websites. Since then, we’ve seen the proportion of web traffic originating from mobile increase from 0.09% to over 20% in many cases! That’s an incredible increase and it’s showing no signs of [...]

The EU Cookie Law and Web Analytics

The EU Cookie directive will come into force in the UK imminently. To sum up as simplistically as possible what this means for website owners, it means that users of your website must opt in before you can store ‘non-essential’ cookies on their website. If you want the full story, you can find a complete [...]

Mobile SEO – Yes, it Exists!

By 2014, more of the traffic to your website will originate from mobile devices than from a desktop or laptop computer. Mobile will no longer be the minority of your traffic and if you haven’t already considered a mobile internet marketing campaign, you’re already falling behind. Mobile SEO “Mobile SEO is just the same as [...]