In the second post from our m-commerce month, we discuss how to assess the quantity of mobile traffic arriving at your ecommerce website and, more to the point, what this traffic is doing when it gets there! Just this morning, IBM released a report stating that a whopping 13.3% of online sales from Q1 of [...]
May is the Month of M-Commerce
We’ve been advocates of mobile as an essential part of a digital marketing campaign since 2009, when we began developing mobile apps and websites. Since then, we’ve seen the proportion of web traffic originating from mobile increase from 0.09% to over 20% in many cases! That’s an incredible increase and it’s showing no signs of [...]
The EU Cookie Law and Web Analytics
The EU Cookie directive will come into force in the UK imminently. To sum up as simplistically as possible what this means for website owners, it means that users of your website must opt in before you can store ‘non-essential’ cookies on their website. If you want the full story, you can find a complete [...]
Mobile SEO – Yes, it Exists!
By 2014, more of the traffic to your website will originate from mobile devices than from a desktop or laptop computer. Mobile will no longer be the minority of your traffic and if you haven’t already considered a mobile internet marketing campaign, you’re already falling behind. Mobile SEO “Mobile SEO is just the same as [...]
(Not Provided) Keyword Data Causes Migraines
Before I start, I should probably just confirm that the statement made in the title of this blog post has absolutely no factual or medical backing whatsoever. Just want to clarify that in case the ASA pop by. It’s giving me a headache, though, that’s for sure. Since the whole default encrypted search for signed [...]
Assisted Conversions – What Are They and Why Should You Care?
[Update - 9th November 2012] Google has made the attribution modelling tool available to all users. This enables much quicker and sophisticated analysis of assisted conversions data. With the shiny new Google Analytics interface came several new features including real time Analytics and Assisted Conversions. While there’s no doubt the former is hugely important in assessing [...]
The “New iPad” Announced – Features, Pricing and Launch Date
For those amongst us who have sold our souls to Apple (several times over) in exchange for an iPhone, iPad, iPod, Apple TV, Mac or anything else of equal awesome proportions that they make, Apple announcements are a bit like Christmas is for kids. We wait and wait eagerly, speculating on what goodies they might [...]
Facebook Timeline for Brands – Goodbye Tabs, Hello Messages!
Facebook announced Timeline for Brands yesterday. This comes hot on the heels of all personal profiles being moved over to Timeline too (and boy, didn’t people kick up a stink about that!). Timeline for brands will be mandatory from 30th March 2012, but if you want to get in there early you can move your [...]
Panda – One Year On
It was a year ago today (24th February) that Google unleashed Panda on the USA (followed by the UK and other English speaking countries in April). We were fortunate. We weren’t negatively affected by Panda at all. In fact, some of our campaigns benefitted hugely. But nonetheless, whenever Google rolls out such a prominent algorithm [...]
Tecmark’s iPad 3 Features Wish List
While it’s still all technically rumour, we’re all fully expecting the iPad 3 to be announced in early March (of course, we were all expecting an iPhone 5 at the end of last year and got a 4S, so anything can happen). At Tecmark, most of us are quite openly slaves to fanatics of Apple [...]