Brighton SEO 2013 – Our Slides and Some Video Hacks!

Three of our search team spent Friday in Brighton for the twice-yearly Brighton SEO conference. Across 3 different tracks, speakers covered topics including making the most of video, international link building and outreach, optimising for Baidu, Yandex and other search engines and turning a solid idea into a national PR and SEO success story.

I was amongst the speakers covering link building and content production, with a presentation on using low cost data sources as the basis for compelling, brand signal baiting content.

Our slides are available on Slideshare:

Low cost link building with data brighton seo 2013 from Stacey Cavanagh

Amongst my favourite presentations of the day was Phil Nottingham’s Video Hacks presentation.

Phil Nottingham’s Video Hacks

Phil Nottingham made some really key points:

  • Video does not have to be expensive
  • Video doesn’t always mean Youtube (and shouldn’t necessarily even include Youtube at all if you’re looking to use it as a link building technique.
  • Video isn’t always the answer. Don’t do it for the sake of it. Do it if it’s the right medium to help achieve your business objectives.

It’s definitely worth a read at Phil’s deck from Brighton. As well as some great hints and tips, there are some excellent Memes!

Brighton SEO proved an insightful event, with the three track approach enabling attendees to really get the most out of day and tailor the sessions they attended based on what they wanted to get out of it.


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