SASCon 2015 – what’s got us excited


SASCon 2015 starts tomorrow – and at Tecmark we’re lucky that it’s on our doorstep.

As the some of the world’s leading experts in search, analytics and social descend on Manchester, we asked our team what they’re most looking forward to during a packed 48 hours.

Here’s what they said:

Gemma James – outreach executive

“I’m excited for the Friday morning session about working with publishers.

“This is something I do on a daily basis and any tips on getting the best coverage we can for our clients are always welcome!”

Ruth Hartnoll – content coordinator

“I’m looking forward to seeing the Women in Digital talk on Friday afternoon, as well as the digital storytelling session on Friday morning.

“I’ll be interested to see how they retain and attract the best talent for women in digital.

“And the digital storytelling one interests me as it’s something I can do on a smaller budget, without spending too much time on it.”

Richard Bannister – senior account manager

“I’m looking forward to the “˜Agency vs In-House’ debate.

“With our current position of supporting in-house teams it will be interesting to hear views of other agencies that prefer a fully outsourced service, as well as where in-house resource see agencies fitting in.”

Tom Howell – SEO executive

“The technical vs content session on Thursday afternoon has caught my eye. I’m looking forward to hearing insights into how the technical structure of a site and how the content produced affect organic visibility; it’ll be interesting to hear both sides of the story about what’s king.”

Richard Rosenthal – SEO executive

“Definitely “˜Analytics in a Multi-Device World’ on Thursday morning.

“As specialists in producing multi-screen content, we’re constantly improving our cross-device tracking and looking for ways to build on this further.

“Also, the ‘Technical vs Content’ session will be very interesting. We put a lot of time and effort getting the on-page elements of our campaigns right, as well as creating exciting content. It’ll be good to find out more on how other people approach this.”

Neil Barraclough – brand communications manager

“I’ve been lucky to have a sneak preview of Stacey MacNaught’s Friday morning talk about producing quality content on scale – and it’ll be exciting to see the final version getting delivered by one of Tecmark’s best.

“The CRO session on Thursday morning also looks interesting, seeing what results some simple changes can achieve.

“Finally, Larry Kim’s keynote on Thursday afternoon will have probably caught most people’s eye.”

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Tecmark Author Neil Barraclough

About the Author

Neil Barraclough: Brand Communications Manager

A former journalist with experience in radio, TV and a decade in national newspapers, Neil now focuses on communications and results-driven copywriting.

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