Slight Update to Google Analytics Interface

It seems we’ve been treated to a slight update to the Google Analytics interface.

google analytics interfect update january 2013

The changes relate to the top nav. You used to get ‘Home,’ ‘Standard Reporting’ and ‘Custom Reports,’ as top nav options and would have to go to ‘home’ to see things like real time analytics or your custom dashboards and shortcuts.

This morning, however, we’ve noticed this has now been condensed into just  ‘Reporting’ and ‘Customisation.’ Real time now features under ‘standard reports’ on the left. Under the aptly named ‘my stuff’ option, you’ll find you will get access to your custom dashboards, shortcuts and intelligence events. ‘Customisation’ just takes you to your standard list of custom reports.

It’s such a minor change that Google hasn’t seen the need (at the time of writing) to even mention it on its blog. But it takes away a couple of clicks and is much more intuitive, I think.

‘Recent Profiles’

analytics interface update january 2013

If you click the top drop down (pictured) you will, similarly to before, get a list of all accounts and profiles in your Google Analytics account. There’s also now, conveniently, a list of ‘recently visited profiles’ at the bottom of this drop down. That’s incredibly handy for those of us who are in and our of scores of Analytics profiles in a single day.



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Tecmark Author Stacey MacNaught

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Stacey MacNaught: Search Director

Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.

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