SEO isn’t what it was five years ago. Or even two years ago. Even 6 months ago, come to think of it. The past year has changed a lot in search. Google and its smaller counterparts are finding innovative ways of determining what quality is, whether sites can be trusted and how people are engaging […]Read more
July 18, 2011 by Stacey MacNaught in Search
I’m fortunate insofar as I have a job that I love. Like really, really love. In my role as Digital Marketing Manager at Tecmark I oversee SEO, PPC, Social Media and wider Internet and mobile app marketing campaigns. I genuinely enjoy all of those aspects but specifically want to talk here about why I love […]Read more
July 11, 2011 by Stacey MacNaught in Search
SEO is a potentially lucrative marketing solution. Get your site visible in the search engines for the right keywords, get your site shipshape and you really can generate an incredibly healthy revenue stream. It’s common for SEO to become the main revenue generator for a business. When this happens, it’s good news for the SEO […]Read more
June 20, 2011 by Stacey MacNaught in Search
You appoint a SEO agency to run your search engine optimisation campaign. You agree keywords, you’re happy with their strategy and you sign off. That’s it, right? It’s all in their hands? Well, not necessarily. The nature of SEO is such that some clients will want to be more involved than others. But it can […]Read more
June 17, 2011 by Stacey MacNaught in Search
“Guaranteed SEO… guaranteed number 1 rankings… first page in thirty seconds or your money back.” Those are the types of ridiculous promises that make me want to poke out my eyes with teaspoons (well, not quite, but you get the picture). Of course, I couldn’t make such a bold statement without at least clarifying…so here […]Read more
June 15, 2011 by Stacey MacNaught in Search
Transparency. It’s a big word in SEO, largely because the industry and its processes often seem somewhat shrouded in mystery to those not involved. If you ask what information SEOs should share with their clients, the answer you get will probably vary from company to company. But here are some things we think you should […]Read more
June 3, 2011 by Stacey MacNaught in Search
We’re asked a lot in this industry about the price of SEO. Unsurprisingly, those of you not familiar with the industry, pricing variation across the market and the cost of campaigns in general is a bit of a mystery. So we thought we’d clear up the most common questions we’re asked here. The Word “Cost” […]Read more
May 5, 2011 by Stacey MacNaught in Search
One of the most surprising things for any businesses embarking upon a SEO campaign can be the competitor analysis. It’s often the case that the companies you might traditionally consider your competition aren’t competing with you in SEO terms. In fact, it’s common to find that your biggest SEO competitors might even be companies you’ve […]Read more
November 23, 2010 by Stacey MacNaught in Search