We blogged a while back on Google’s ridiculous infuriating stupid controversial decision to make encrypted search the default for signed in users and hold back referring keyword data from organic search. You can read that here. A few months on and we have had some time to fully assess the situation. Reports on various blogs […]Read more
January 4, 2012 by Stacey MacNaught in Search
Anyone working in the SEO industry or any of the companies and websites who continue to depend on organic traffic to generate a large proportion of their revenue will be sick to the back teeth of hearing cries of ‘SEO is dead!’ Contrary to these ridiculous remarks, the corpse of SEO is not roaming a […]Read more
December 20, 2011 by Stacey MacNaught in Search
SEO is, by its very nature, about obtaining high rankings in the search engines for keywords relevant to a website’s product and service offerings. This is, however, only part of the story. There are a host of equally critical factors to consider after achieving rankings. Click Through Rate Depending on which set of figures you […]Read more
October 31, 2011 by Stacey MacNaught in Search
We know how critical it is that any SEO campaign starts with right keyword choices. But keyword research goes beyond simply finding words with the largest search volume in Google and that are some way relevant to your website. Your keyword search should take into account your specific customer’s buying cycle – the process they […]Read more
October 11, 2011 by Stacey MacNaught in Search
It’s not particularly uncommon for us for us to be asked about our ‘standard SEO packages’ or whether we have a ‘gold, silver, bronze’ type set up we can quote based upon. The short answer is ‘no.’ At Tecmark, we simply don’t entertain the idea of a bronze, silver and gold standard and generic pricing […]Read more
August 17, 2011 by Stacey MacNaught in Search
Comment spam is undoubtedly the bane of the life of anyone managing a blog. Particularly a WordPress powered blog. For all the plugins and verification methods you can employ to try and prevent it, one will slip through. I get a LOT of spam both through comments on various blogs I manage and contribute to […]Read more
August 15, 2011 by Stacey MacNaught in Search
The rumour mill is buzzing with talk of a forthcoming Google search engine feature – infinite scroll. Infinite scroll would essentially mean that when users search for something, they would not be restricted to just ten results on the first page. In fact, the first page would be the only page. As happens presently on […]Read more
August 8, 2011 by Stacey MacNaught in Search
Yesterday, the Telegraph reported a story about the Russian region of Chelyabinsk, which has recently announced it will pay the equivalent of £8000 for SEO services to essentially eradicate negative results from the prominent positions in Google, thus ensuring that users searching for information about the region find “positive or neutral evaluations of the ecological […]Read more
July 28, 2011 by Stacey MacNaught in Search