As someone who regularly makes purchases online from all manner of sites, I have certain expectations of ecommerce sites. Basically, I know what I like and, more to the point, what I don’t! Perhaps my expectations of ecommerce websites have been affected largely by an understanding of conversion rate optimisation and time spent assessing our […]Read more
November 3, 2011 by Stacey MacNaught in Search
Google’s Analytics blog announced on 18th October that SSL search will be the default for signed in Google searchers. What this means in terms of SEO is that it will be more difficult for people to analyse the effect of keywords in terms of traffic and conversions. This is because for users using SSL search […]Read more
October 18, 2011 by Stacey MacNaught in Search
We’re chuffed to bits to have made the shortlists for 7 categories at the forthcoming UK Search Awards. We’re up for: Best Agency Best SEO Campaign (for icelolly.com) Best PPC Campaign (for sunsave.com) Best Use of Search in Travel (for icelolly.com) Best Use of Search in Retail (for fawkes-cycles.co.uk in collaboration with Citrus Lime) Best […]Read more
September 28, 2011 by Stacey MacNaught in News
You’ve probably noticed today’s Google Doodle in celebration of its 13th birthday. That’s right! Google is now officially a teenager. Let’s hope it manages to evade the hormonal temper tantrums and spotty face. We won’t rehash the timeline here – they did a fantastic job of that to mark their 10th birthday with their own […]Read more
September 27, 2011 by Stacey MacNaught in Search
Over 12% of traffic to UK websites now originates from a mobile device. This is growing month on month so it’s imperative that you’ve giving your mobile users a positive experience on your site. Thanks to Google Analytics, it’s pretty straightforward to identify tell tale signs about whether or not your mobile users are taking […]Read more
September 26, 2011 by Stacey MacNaught in Apps
Yahoo was, once upon a time, a reasonably successful search engine. But it didn’t make it into the dictionary, did it? And, maybe it’s just me, but if someone said to ‘Yahoo’ something, I would think they were suggesting I should stand on a chair with my arms above my head waving and shouting as […]Read more
August 3, 2011 by Stacey MacNaught in Search
I went to watch Harry Potter last night. I know that might seem like a highly irrelevant way to start a SEO related blog post, but hear me out. Before the film (which was, by the way, incredible) there were, as always at the Odeon, a LOT of ads. And one such ad was for […]Read more
July 29, 2011 by Stacey MacNaught in Search
Experian Hitwise has released up to date data suggesting that Google’s search dominance in the UK is far, far greater than its dominance in the USA. The report suggests that, contrary to what you might read around the web, Google’s share is growing (having increased from 90.53% in May to 92.02% in June 2011). Yahoo […]Read more
July 15, 2011 by Stacey MacNaught in Search