We’ve been advocates of mobile as an essential part of a digital marketing campaign since 2009, when we began developing mobile apps and websites. Since then, we’ve seen the proportion of web traffic originating from mobile increase from 0.09% to over 20% in many cases! That’s an incredible increase and it’s showing no signs of […]Read more
May 1, 2012 by Stacey MacNaught in Apps
Before I start, I should probably just confirm that the statement made in the title of this blog post has absolutely no factual or medical backing whatsoever. Just want to clarify that in case the ASA pop by. It’s giving me a headache, though, that’s for sure. Since the whole default encrypted search for signed […]Read more
March 20, 2012 by Stacey MacNaught in Search
[Update – 9th November 2012] Google has made the attribution modelling tool available to all users. This enables much quicker and sophisticated analysis of assisted conversions data. With the shiny new Google Analytics interface came several new features including real time Analytics and Assisted Conversions. While there’s no doubt the former is hugely important in assessing […]Read more
March 12, 2012 by Stacey MacNaught in Search
It was a year ago today (24th February) that Google unleashed Panda on the USA (followed by the UK and other English speaking countries in April). We were fortunate. We weren’t negatively affected by Panda at all. In fact, some of our campaigns benefitted hugely. But nonetheless, whenever Google rolls out such a prominent algorithm […]Read more
February 24, 2012 by Stacey MacNaught in Search
SEO and PPC – Easily Measurable Discussing SEO and PPC campaigns with prospective new clients involves forecasting return on investment. It involves demonstrating exactly what a client could expect to get and estimated time frames for this (based on previous experience). Performance is very clearly and easily measurable. If SEO and PPC campaigns are there […]Read more
February 10, 2012 by Stacey MacNaught in Search
Is PageRank Dead? For some time now, there has been a great deal of doubt surrounding the importance of Google PageRank. We keep hearing from people within the world of search that PageRank is dead. However, Google is in the midst of a PageRank update. Now, why would Google waste their time with this if […]Read more
February 9, 2012 by Guest contributor in Search
Having now returned from CES 2012 in Las Vegas, I’ve had time to reflect on what we saw and learned during the past week’s exhibitions, events and after-parties. Despite the enormous volume of new technology launched at the event, Tecmark’s main reason for attending CES was to discover new trends that will impact our Mobile […]Read more
January 18, 2012 by Guest contributor in News
The SEO blogosphere is saturated with talk of social media’s growing importance as a ranking factor. Blogs, including this one, are filled with advice about creating unique and original content for your site regularly (must keep the Panda happy!). All of that is good, sound advice. But let’s not forget that links still matter. In […]Read more
January 16, 2012 by Stacey MacNaught in Search