The power of small changes – where incremental gains stack up to make big differences – have long been understood.
At Tecmark, we adopt the same strategy.
We consistently look for smart changes that can dramatically improve your chances of content marketing success.
Here are five areas we’ve improved over the last five years to better our results.
Understanding what you’re trying to achieve with your content is a crucial first step on the path to success.
These five ways to measure content marketing success provide a solid starting point.
But the key is to make your goals concrete and measurable. Put figures on your goals. Set clear targets. When everyone knows what they’re trying to achieve, you’re more likely to find focus and direction throughout the rest of the project.
Producing ideas has always been a difficult process.
But producing enough ideas to guarantee you get a winner? Grown men have weeped.
That’s why when we first heard of Bernd Rohrbach – or, more specifically, his 635 brainwriting method – we pounced.
We updated the technique he first revealed in 1969 and built an online tool to make it relevant and accessible for the modern workplace.
Now we just need half an hour to generate 108 ideas.
Our search director Stacey MacNaught has previously written a detailed blog post outlining the audience insight tools she uses during the research process.
Stacey writes about seven of the main tools, including Facebook Graph Search, FollowerWonk and AnswerThePublic.com, that regularly form part of our process.
And we use them to determine our audience’s interests, demographics and devices, as well as the brands they already engage with online.
“The best content in the world is completely wasted and doomed for failure if it’s shown to the wrong audience.” – Stacey MacNaught [Click here to tweet this]
Our content generates worldwide traction.
But that only happens when you hit upon a brilliant idea – and then execute it equally as well.
Our investment into promotion planning and execution has increased – in both time and cash terms.
Whether it’s paid promotion through social channels or content discovery channels like Zemanta and Outbrain, or manual outreach to key influencers, content promotion has never been more important.
“You need to put as much into promoting your content as you did into producing it.” – Stacey MacNaught [Click here to tweet this]
Want to know even more?
Give your content marketing another boost by getting our four free digital marketing ebooks and our weekly content marketing newsletter.
You’ll immediately receive 123 pages of expert insight straight to your inbox.
Get 123 pages of expert advice straight to your inbox.
About the Author
A former journalist with experience in radio, TV and a decade in national newspapers, Neil now focuses on communications and results-driven copywriting.Visit Neil's Page
Have you ever struggled with idea generation? There is a constant demand to stay ahead of competitors in any industry you might find yourself in. One of the fundamental ways of doing this is to remain innovative; challenging your business with new answers to existing questions and adapting to major changes within your own industry […]
Despite online sales soaring for most big multi-channel businesses, it has been predicted by Accenture that the “brick-and-mortar store will continue to make the largest revenue contribution until at least 2026”. This directly ties to the importance of local search, allowing businesses to be found easily online, which translates to a store visit and subsequent […]
Public Relations, one could argue has been around since the dawn of time. Ever since humans have been able to talk they’ve been able to persuade. But, when did we begin to make a business out of it? So, what is Public Relations? First things first, what is PR? Defined by the ever trusted CIPR, […]