The Tecmark treasure chest: our best content of 2015

Tecmark treasure chest

It’s been another busy year at Tecmark.

Here’s a selection of our best blog posts from 2015, looking back at 12 months of content marketing, SEO and original research – perfect to help you through the cold, dark days of December.

Content marketing

With investment in content marketing on the rise, Stacey MacNaught outlined her approach to the customer journey and getting more from your content.
Make your content work harder by mapping it to your customer’s journey

But while investment’s on the rise, there are still some common pitfalls that snare marketers around the world.
Eight expensive – and surprisingly common – content marketing mistakes

Content promotion tactics became increasingly important as the year progressed, so we produced an in-depth guide to getting your content seen.
Your content is awesome – now what?

Getting noticed isn’t always easy, but it’s not impossible…
Get them talking! How three content pieces generated 21,000 social interactions

How do you assess the impact of your content marketing? We looked at a number of ways to track your ROI.
Five ways to measure content marketing success

Data is driving so many marketing advances, including content production. But harnessing data doesn’t have to break the bank.
7 ways to generate cost-effective data-driven content marketing

Design and development is always important, but sometimes story and emotion matter more than presentation.
The Quasimodo guide to successful content marketing

For those struggling for inspiration and budget, this post hit the spot.
The definitive guide to producing great content ideas on a small budget

Mobile dominates much of our lives. Many believe responsive sites are the perfect solution, but there are still issues to address.
Why responsive doesn’t mean multi-screen optimised – and seven tips to guarantee your content stands out on any device

Paid advertising used to dominate; now it’s under threat. So how do you reach your audience?
Report reveals 54% of display advertising goes unseen. Is content the answer?


When mobilegeddon struck in the spring, observers were looking for the first big casualty. Stacey MacNaught found them. – the first victim of Mobilegeddon?

And there was plenty to consider in the run up to what many viewed would be a major change in Google’s algorithms.
What does the Google mobile algorithm mean for my business?

We also caught up with a number of in-house marketers, with our ‘In The Spotlight’ series providing some fascinating insight to businesses around the UK.
In The Spotlight: Ben Barker, head of SEO at


When it came to social interactions with website content, two Premier League teams generated more interactions than the rest of the competition combined.
Liverpool top Premier League social table, Tecmark reveals

Should digital voting form a part of general elections in future? Only a minority of the UK population thought not.
Brits back smartphone voting in general elections, new Tecmark/YouGov poll reveals

More than half of shoppers used their mobile phone to make a purchase in the last three months of 2014.
Research reveals extent of smartphone shopping in 2014


Discover how to make your copy more engaging, more effective and get SEO approval with this 32-page guide.
Writing for the Web

These 46 secrets of producing quality content on scale are designed to help unleash the full force of your content marketing potential.
Quality Content on Scale

Tecmark news

In October, two of the Tecmark team raised almost £10,000 for charity by tackling one of the biggest mountains in the world.
Tecmark duo set to face ‘challenge of a lifetime’

We offered six new websites to amateur rugby clubs in our hugely successful ‘Six of the Best’ competition. The winners came from around the UK.
Six of the Best prize draw winners – revealed!


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Tecmark Author Neil Barraclough

About the Author

Neil Barraclough: Brand Communications Manager

A former journalist with experience in radio, TV and a decade in national newspapers, Neil now focuses on communications and results-driven copywriting.

Visit Neil's Page
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