Our campaign for client Holiday Gems was highlighted by The Tomorrow Lab as a great example of content marketing in the travel industry.
The Tomorrow Lab were speaking at a series of workshops across Northern Ireland with Digital DNA, covered in Nial Toner’s blog on their website.
The “Where should I go on holiday?” interactive achieved thousands of Facebook interactions and 189 backlinks from 14 different domains.
More than 20,000 people have visited the content since launch, with 98% completing the quiz and three-quarters of those visiting the recommended destination landing page – resulting in direct and assisted conversions.
Click on the image below to try out the interactive for yourself.
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About the Author
The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.
“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.
In 2015, after over ten years in an in-house copywriter and editor role, I decided to bring everything I had ever been taught and try something a little different.