Tecmark campaign hailed as great travel example



Our campaign for client Holiday Gems was highlighted by The Tomorrow Lab as a great example of content marketing in the travel industry.

The Tomorrow Lab were speaking at a series of workshops across Northern Ireland with Digital DNA, covered in Nial Toner’s blog on their website.

The “Where should I go on holiday?” interactive achieved thousands of Facebook interactions and 189 backlinks from 14 different domains.

More than 20,000 people have visited the content since launch, with 98% completing the quiz and three-quarters of those visiting the recommended destination landing page – resulting in direct and assisted conversions.

You can view our case study on the Holiday Gems campaign here.

Click on the image below to try out the interactive for yourself.

Holiday-Gems


Want to know even more?

Give your content marketing another boost by getting our four free digital marketing ebooks and our weekly content marketing newsletter.

You’ll immediately receive 123 pages of expert insight straight to your inbox.

Yes! Get My Four Free Ebooks Now…


 


 



If you enjoyed that article, here are some more you might like:


Latest from Tecmark


The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.


“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.


In 2015, after over ten years in an in-house copywriter and editor role, I decided to bring everything I had ever been taught and try something a little different.